Miu Miu The First Fragrance!Miu Miu The First Fragrance!

New Fragrances 07/05/15 23:38 (One comment)

In August  2015 MIU MIU begins the sales of their first perfume Miu Miu which was, according to Caroline Javoy, vice-chairman of marketing Coty Inc. created as  "unique, youthful, bright colors and sophisticated". Miuccia Prada wanted to intertwine provocative, attractive spirit of the brand Miu Miu into the composition and design of fragrance bottle, and the brand of Prada helped develop the first Miu Miu fragrance and to design this attractive flacon. Composition of the fragrance... (more)

Miu Miu launches the first fragrance

What Fragrances Are Made of: Givaudan, Part 3What Fragrances Are Made of: Givaudan, Part 3

Interviews 07/05/15 14:51 (3 comments)

One more interview I was planning touched on the field of perfume bases, perfume synthetics and natural raw materials. Givaudan let me speak to the most important specialist in this field, Hervé Fretay, Global Director of Naturals and Fragrance Ingredient Marketing, who answered all my questions, starting with the company's history.  Hervé Fretay, Givaudan Global Director of Naturals and Fragrance Ingredient Marketing Hervé Fretay: Givaudan was based as a chemical company ... (more)

The future of perfumery belongs to biochemistry and biotechnologies

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