Guerlain Issues a Sweeter Petite Robe Noire Targeting the North American MarketGuerlain Issues a Sweeter Petite Robe Noire Targeting the North American Market

Columns 04/28/15 05:04 (21 comments)

  Guerlain has a challenge to increase brand awareness in North America, says William Lescure, president of Guerlain Canada. An ambitious plain aiming for a 1.5 to 2% share in the mid term and sales rising up to $21 million in 2015 has been carefully designed to that end and one of their best-selling perfumes is a pivotal element in that as transpires from the latest reportage.    In Montreal, Guerlain closed its Greene Ave. institute at the end of 2014, after eight years, reta... (more)

"We wanted to break the code of the perfume industry and we succeeded ..."

Pour un Homme de Caron: The Eternal Perfume Made Even BetterPour un Homme de Caron: The Eternal Perfume Made Even Better

Fragrance Reviews 04/27/15 16:47 (13 comments)

Caron is a brand that I worship. There, I confessed it! But it's not the easiest brand to communicate with. It has been two years since I began trying to build a connection with someone within the house, with no success whatsoever. Last year's Esxence, Fragranze and Cannes were all failures when it came to getting useful information and establishing a good relation with the people at Caron. I even went to the two flagship stores in Paris with no success. Well, this is a symbol of French per... (more)

A special edition celebrating 80 years of the beloved classic

Hot Chaleur Gitane by Paul Emilien

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A joyful, loud gourmand perfume by Paul Emilien.

Miller et Bertaux: New Scent Study #17

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Lattafa Perfumes: Fakhar Lattafa and Tamayuz Lattafa

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Vespa Sensazione

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Two new fragrances

The Scent Trunk Experience, Part 2: Unpacking the Trunks and More

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Find out what's in the trunks ... and it's not just for men!

Perfumed Horoscope April 27 - May 3

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You can have everything, and the first step is to be practical, with both indulgence and sharing in mind ...

Justyna Neyman Duftart Exhibition in Barcelona: An Invitation

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Duftart - the illustration of scent

Dior Eau Sauvage Cologne

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Soft Perfumes: The Story of Sabe Masson

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"Caressing, murmuring things."

Shalimar Cologne: New Version of Shalimar

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New flanker of the legendary scent by Guerlain

Loewe L Cool

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The Seven Lives of Cabochard

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Three Parisian Eutopies from Eutopie

Three Parisian Eutopies from EutopieInterviews 04/23/15 16:17

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Jeanne en Provence Acqua for Men

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Jeanne en Provence launches men's fragrance Acqua available exclusively on the brand’s website for Father’s Day

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