Topic: Noir intense extreme
I'm growing tired of the naming hype. What if somebody came out with a perfume called Homme Extreme Intense Noir Noir Intense de Extreme Noir? (Tom Ford - that master of hype - has a Noir de Noir, so we're almost there.)
The baffling thing is that many of the "extreme" or "intense" scents are hardly that. And what precisely does "noir" mean in perfumery?
I saw "iForce" in chrome on the tailgate of a pickup truck this morning - a highjacking of a technological reference - but at least that's a truck. It reminds me of the 1930's, when everything was "radio" or the 1950's, when things were "atomic." Enough with the advertising jargon/hype, already!
Sorry for sounding like Andy Rooney, but this one really twists my knickers.