Dolby, I agree with you, I don't think that these should be sensitive topics either, until someone tries to debate what is "better".
I also think that Starlight Angel's definition of vintage is very accurate.
I don't think the best approach to understand the definition of niche perfumery is to seek the etymology of the word niche. It does help, but then we see different uses of the word in several languages.
We also have that word in Spanish. We also have nicho ecológico which is a term of ecology and you also have a niche market (nicho de mercado) which is also a marketing concept with a very specific meaning.
I think that is how we should approach the idea of niche perfumery: as a concept itself, separated from the own definition of the word niche (in whatever language).
There is a parallel thread about this, where I posted:
If a company's raison d'être is to make fragrances then it is considered niche. This means that the main purpose of the company's existence is the creation of perfumes. Additional characteristics of niche perfumery is that they normally do not invest in massive marketing efforts, such as tv ads. They also have selected distribution channels, as opposed to mainstream brands.
What makes niche perfumes so special? Well, since their purpose is not to please everyone and to become best sellers it allows the perfumers more freedom to create whatever they want, since the target audience are mostly people who are really into the art of perfumery and are not just seeking to "smell nice".
Other brands (i.e. Chanel, Dior, Guerlain, etc.) are mainly producers of fashion or cosmetics but they have a perfume line(s) as part of their business as well. These are mostly known as designer brands.
In that thread it was also commented that brands such as Dana and Coty have the sole and main purpose of doing fragrances, but they do not fit in that definition of niche perfumery, in my opinion, mainly because they are mass marketed.
Last edited by omixochitl (2012-07-30 16:07:39)
Elen síla lúmenn' omentielvo