B Never Too Busy To Be Beautiful perfumes and colognes

B Never Too Busy To Be Beautiful opened their first store on trendy Carnaby Street in London in 2003. B Never Too Busy To Be Beautiful is a sister company to Lush, but with a slightly different and more luxorious approach.

"The inspiration had come from playing at my aunty Penny's dressing table as a child and I wanted to recreate that playfulness and fun" says Rowena Bird, B's Director and co-founder "we wanted to create a brand which would become desirably collectable in years to come and that customers would have a passion for collecting, so I spent a long time investigating different forms of packaging from all over the world and it was in India and Morocco that I found the biggest inspirations".

Designer B Never Too Busy To Be Beautiful has 11 perfumes in our fragrance base all launched in 2003. B Never Too Busy To Be Beautiful fragrances were made in collaboration with perfumers Mark Constantine and Simon Constantine.