Benetton perfumes and colognes


Country: Italy
Main activity: Fashion
Brand website: link
Parent company: Puig

Benetton Logo

Benetton is an Italian luxury fashion brand founded by three brothers and one sister of the Benetton family in 1965. Oldest brother Luciano Benetton recognized a growing market for colorful clothing and bought a knitting machine, issuing the company's first collection of sweaters and selling them from the back of his bicycle. The sweaters sold well in the region, and Luciano invited sister Giuliana and younger brothers Gilberto and Carlo to form the Benetton Group which would oversee the company.

Benetton opened its first store in 1966 in Belluno, but just three years later, the group had expanded to include a Paris store. Expansion in the 1970s brought Benetton's colorful clothing collection to the rest of the world.

Benetton adopted a unique advertising strategy, beginning in the 1980s, that is as famous as their colorful fashions. Rather than advertising the company's fashions, the "United Colors" ad campaigns, conceived and photographed by Oliviero Toscani, featured a series of controversial images designed to call attention to a social or political cause. A man with AIDS on his deathbed, a newborn baby still covered in blood, death row inmates and the bullet-riddled pants of a soldier killed in the Bosnian war are among the most memorable. No Benetton products were included, and the subtle placement of the company's logo was the only suggestion that the photos were advertisements. Toscani retired from the Benetton campaigns in 2000, but Benetton's commitment to controversy and social activism continues into the 21st century. 2011's "Unhate" advertisements, featuring images of world leaders kissing, continues to generate lively discussion.

Benetton Group today offers clothing for children and adults under the Benetton brand, as well as brands Sisley and Playlife. Benetton Group companies have stores in 120 countries.

Perfumes for adults and children are also marketed by Benetton, in conjunction with Selective Beauty. The company's first fragrances, Colors de Benetton for men and women, were offered in 1987.

Designer Benetton has 57 perfumes in our fragrance base. The earliest edition was created in 1987 and the newest is from 2016. Benetton fragrances were made in collaboration with perfumers Valerie Garnuch-Mentzel, Christophe Raynaud, Bernard Ellena, Ann Gottlieb, Alain Astori, Beatrice Piquet, Alexandra Kosinski, Richard Herpin, Annick Menardo, Alexandra Carlin, Emilie (Bevierre) Coppermann, Olivier Pescheux and Sonia Constant.

Type a few letters to narrow the list:

perfume B. Clean Energy B. Clean Energy
2002 for women and men

perfume B. Clean Fresh B. Clean Fresh
2002 for women and men

perfume B. Clean Relax B. Clean Relax
2002 for women and men

perfume B. Clean Soft B. Clean Soft
2002 for women and men

perfume B. United Jeans Man B. United Jeans Man
2007 for men

perfume B. United Jeans Woman B. United Jeans Woman
2007 for women

perfume B. United Man B. United Man
2004 for men

perfume B. United Woman B. United Woman
2004 for women

perfume Benetton Bianco Benetton Bianco
2011 for women

perfume Benetton Blu Man Benetton Blu Man
2010 for men

perfume Benetton Cold Benetton Cold
1997 for women and men

perfume Benetton Giallo Woman Benetton Giallo Woman
2010 for women

perfume Benetton Hot Benetton Hot
1997 for women and men

perfume Benetton Nero Benetton Nero
2011 for men

perfume Benetton Rosso Woman Benetton Rosso Woman
2010 for women

perfume Benetton Sport Man Benetton Sport Man
2001 for men

perfume Benetton Sport Women Benetton Sport Women
2001 for women

perfume Benetton Verde Man Benetton Verde Man
2010 for men

perfume Cold Silver Cold Silver
2012 for men

perfume Cumbia Colors Man Cumbia Colors Man
2005 for men

perfume Cumbia Colors Woman Cumbia Colors Woman
2005 for women

perfume Energy Man Energy Man
2008 for men

perfume Energy Woman Energy Woman
2008 for women

perfume Gold Gold
2006 for women

perfume Hot Gold Hot Gold
2012 for women

perfume Let's Fly Let's Fly
2013 for men

perfume Let's Love Let's Love
2012 for women

perfume Let's Move Let's Move
2012 for men

perfume Paradiso Inferno Man Paradiso Inferno Man
2001 for men

perfume Paradiso Inferno Pink Paradiso Inferno Pink
2004 for women

perfume Paradiso Inferno Woman Paradiso Inferno Woman
2001 for women

perfume Silver Man Silver Man
2008 for men

perfume Tribu Tribu
1993 for women

perfume United Colors of Benetton Unisex United Colors of Benetton Unisex
2006 for women and men

United Dreams

perfume Dream Big Dream Big
2016 for women

perfume Just United Just United
2016 for women

perfume Just United Just United
2016 for men

perfume United Dreams Live Free United Dreams Live Free
2014 for women

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