Italian fashion house Fendi was founded by Adele Casagrande in 1918. A marriage to Edoardo Fendi led to a name change and the establishment of the company known today as Fendi, in 1925.
The house began as a boutique in Rome that specialized in leather and furs. The business did well and boutiques outside Rome were opened in the 1930s and 1940s. In 1946, the daughters of Adele and Edoardo joined the family business and brought fresh ideas for the products. The daughters also met an up-and-coming designer in Paris who would join the company and take it in exciting new directions: Karl Lagerfeld.
Lagerfeld began working with Fendi in 1965 and produced the house's first ready-to-wear fur collection in 1969. The line featured modern shapes and innovative techniques with fur and leather. Lagerfeld also designed the company's signature "Double F" logo which is still in use today.
Fendi is most noted for their bags, chief among them the "baguette" style, but the company moved into ready-to-wear lines in 1977. The fashion lines expanded in the 1980s and 1990s to eventually include menswear, denim, gifts, eyeglasses and fragrances.
The first Fendi fragrance, Fendi for Women, was launched in 1985. Fendi Uomo arrived in 1988. A series of fragrances were launched throughout the 1990s and 21st century, with Fan di Fendi the newest fragrance in the line.
Fendi fashions and fragrances are produced in conjunction with luxury-goods conglomerate LVMH.
Designer Fendi has 20 perfumes in our fragrance base. The earliest edition was created in 1985 and the newest is from 2013. Fendi fragrances were made in collaboration with perfumers Christine Nagel, Francois Demachy, Jacques Cavallier, Delphine Lebeau-Krowiak and Benoit Lapouza.
Asja Fendi
1992 for women
Celebration
2004 for women
Fantasia Fendi
1996 for women
Fendi
1985 for women
Fendi 2004
2004 for women
Fendi for Men
2004 for men
Fendi Theorema
1998 for women
Fendi Theorema Leggero
2002 for women
Fendi Uomo
1988 for men
Life Essence
1996 for men
Palazzo
2005 for women
Palazzo Fendi Eau de Toilette
2008 for women
Theorema Esprit d`Ete
1999 for women
Theorema Uomo
2001 for men
Fan di Fendi
2010 for women
Fan di Fendi Eau de Toilette
2011 for women
Fan di Fendi Eau Fraiche
2013 for women
Fan di Fendi Extreme
2012 for women
Fan di Fendi pour Homme
2012 for men
Fan di Fendi pour Homme Acqua
2013 for men
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