Giorgio Beverly Hills perfumes and colognes


Country: United States
Main activity: Fashion
Brand website: link
Parent company: Elizabeth Arden

Giorgio Beverly Hills Logo

Giorgio Beverly Hills is an American brand founded by Fred and Gayle Hayman in 1961. Named after the luxury boutique whose sunny yellow and white striped awning inspired the perfume's packaging, the fragrance of the same name would go on to become one of the most iconic fragrances of the 1980s.

Fred Hayman was raised in New York City, Zurich and Paris. Originally a hotelier by trade, Hayman relocated to California and opened a ritzy and eclectic boutique. His goal was to put Beverly Hills and specifically Rodeo Drive on the map as a world-class luxury shopping and lifestyle destination. Located at the corner of Rodeo Drive and Dayton way, Giorgio Beverly Hills offered a large selection of designer clothes, many of which were exclusive to the boutique. The shop was known for its club-like atmosphere and unusual decor, and it also featured a reading room, a billiards room and a full oak bar. Celebrities and wealthy Californians both shopped and hung out at the trendy location whose entrance was capped by a distinctive yellow and white striped awning.

The Giorgio Beverly Hills fragrance was launched in 1981 by Fred Hayman and then-wife Gale Hayman with a fanfare normally reserved for a major perfume house launch, and never before seen for an independent boutique brand. Love it or hate it, the fragrance captured the public's imagination in the 1980s, and was perfectly suited to the era's glamorous and over-the-top fashions. Giorgio Beverly Hills was one of the first scents to be marketed via the new technology of scent strips, which enabled sales by direct mail.

In 1987, the Giorgio Beverly Hills fragrance was sold to Avon for an astounding $165 million, and the boutique subsequently changed its name to Fred Hayman Beverly Hills.

Additional fragrances were produced under the Giorgio Beverly Hills label, but the original fragrance, with its intense floral notes, remains the most popular. Still in production today, the scent recently celebrated its 30th anniversary. The license-holder for Giorgio Beverly Hills fragrances today is Elizabeth Arden.

Designer Giorgio Beverly Hills has 23 perfumes in our fragrance base. The earliest edition was created in 1981 and the newest is from 2016. Giorgio Beverly Hills fragrances were made in collaboration with perfumers Alain Astori, M.L. Quince, Francis Camail, Harry Cuttle, Harry Fremont, Annick Menardo, Alberto Morillas, Bob Aliano, Francoise Caron and Jean-Claude Delville.

Type a few letters to narrow the list:

perfume Eau de Giorgio Eau de Giorgio
2012 for women

perfume G G
1999 for women

perfume Giorgio Giorgio
1981 for women

perfume Giorgio Aire Giorgio Aire
1996 for women

perfume Giorgio Blue Giorgio Blue
2016 for women

perfume Giorgio for Men Giorgio for Men
1984 for men

perfume Giorgio Glam Giorgio Glam
2016 for women

perfume Giorgio Holiday Giorgio Holiday
1998 for women

perfume Gold Gold
2016 for women

perfume Ocean Dream Ocean Dream
1996 for women

perfume Ocean Dream Coral Ocean Dream Coral
2006 for women

perfume Ocean Dream Men Ocean Dream Men
2005 for men

perfume Red Red
1989 for women

perfume Red 2 Red 2
1996 for women

perfume Red for Men Red for Men
for men

perfume So You So You
2002 for women

perfume Sunshine Sunshine
2009 for women

perfume Wings Wings
1992 for women

perfume Wings for Men Wings for Men
1994 for men

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