Country: Italy
Main activity: Lingerie
Brand website: link
Parent company: Morris Profumi
La Perla ("The Pearl") is an Italian lingerie designer opened in Bologna in 1954. La Perla Ada Masotti, using her skills as a corset-maker, opened the first boutique and named it after the jeweler's case, lined in red velvet, in which the company's designs were transported.
The company distinguished itself through its use of luxurious fabrics such as Leaver's Lace, a finely-threaded specialty lace produced on antique looms, and traditional Italian stitching techniques such as Frastaglio, a Florentine embroidered inlay technique. The company has several signature designs which have been produced for years, one being the Triangle Bra, first offered in the 1970s.
The company also began offering swimwear in the 1970s, expanding on the success of its luxurious lingerie. Another lingerie line, Malizia, joined the La Perla collection during the 1980s, aiming at a more youthful and playful market.
La Perla's first fragrance, now known as "Original La Perla" was introduced in 1986, in a curvy bottle echoing the female form. By the 1990s, La Perla was expanding both nationally and internationally, with boutiques in world fashion capitals Milan and Paris. La Perla expanded into Ready-to-wear with its first women's collection being issued in 2002. Continuing the luxurious traditions of the house, the collection features feminine fashions of silk and chiffon, with the delicate embroidered details for which the lingerie was known. La Perla expressed a different side in 2003 with the introduction of La Perla Black Label, whose focus was squarely on seduction and sex appeal.
In 2008, La Perla was purchased by San Francisco-based investment group, JH Partners. La Perla fragrances are produced in partnership with Morris Profumi.
Designer La Perla has 24 perfumes in our fragrance base. The earliest edition was created in 1987 and the newest is from 2012. La Perla fragrances were made in collaboration with perfumers Olivier Polge, Pierre Bourdon, Daniela Roche-Andrier, Francoise Caron and IFF.
Blue
1995 for women
Charme
2006 for women
Charme Lace Collection
2009 for women
Creation
2002 for women
Dark Extacy
2007 for women
Divina
2011 for women
Eclix
2000 for women
Grigioperla
1991 for men
Grigioperla Attitude
2006 for men
Grigioperla Essence
2009 for men
GrigioPerla HEDO
2007 for men
GrigioPerla Hedo White
2008 for men
Grigioperla Nero
2012 for men
Io
1995 for women
J'Aime
2007 for women
J`Aime La Nuit
2008 for women
J`Aime Les Fleurs
2008 for women
J`Aime Precious Edition
2009 for women
La Perla
1987 for women
Languid Vanilla
2007 for women
Parfum Prive
1997 for women
Ruby Perlage
2007 for women
Shiny Creation
for women
Touch Grigio Perla
2000 for men
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