Novaya Zarya perfumes and colognes


Country: Russia
Main activity: Fragrances
Brand website: link
This is a niche designer

Novaya Zarya Logo

Novaya Zarya is a perfume and cosmetics producing factory in Moscow, Russia. It used to be Henri Brocard’s factory in Moscow (i.e. before the Revolution in 1917) and was later nationalized and given a new, Soviet-like name – Novaya Zarya (the New Dawn).

Henri Brocard came to Russia after his father Athanase Brocard’s failed attempt to strengthen and further develop his own cosmetics- and soap- making family business in France and later in the U.S. The competition there was too strong, yet Russia, with its aristocracy and its emerging luxury-craving bourgeoisie, seemed to be a vast and highly attractive market.

Henri Brocard started his own factory on Moscow’s Nikolskaya street in 1861: he began by producing mass cosmetics merchandise, such as soap and tooth-powder, for the lower class. His soap was an instant hit due to its attractively low price: before that, even factory-produced soap was quite expensive.

His merchandise was supported by clever and humorous advertising: people on the posters were either simple civilians or peasants and the scenes depicted were often quite comical. Sample slogans in Russian announced products like ‘The National Soap’.

Russian cosmetics market existed long before Brocard’s arrival on the scene: a huge French factory, A.Rallet & Co., founded by Alfonse Rallet in 1843, had already successfully operated in Moscow. However, Rallet’s factory mainly produced costly pomades and fragrances. After the Revolution, the factory was nationalized and got a new name as well, Svoboda (‘Freedom’), and it is still in operation.

Brocard, happy with his initial success in Russia, started to produce high-quality cosmetics, adding essential oils and glycerine in hopes of winning a more high-profile clientele. Among others, he received shipments of the aromatic raw materials from Roure Bertrand Fils, a company based in Grasse, France.

Brocard’s merchandise caught the interest of the royal family and quite soon the factory became the official supplier to her Royal Highness Alexandra Fiodorovna, the wife of the last Russian tsar Nicholas II. The luxurious soap that he started producing wasn’t simply high-quality, it was also highly attractive: oval or round in shape, with carved letters on each, the soap was even suitable for small children. It is highly likely that his wife, Charlotte Ravey, who grew up and studied in Russia, but was actually of Belgian descent, helped him a great deal, since she was familiar with the peculiarities of life Russia and the psychology of the Russian customer.

In Russia, the company listed itself as The Brocard Assotiation, which was highly typical at that time (the last name of the owner was spelled with intended omission of the final silent consonant D but with the obligatory Ъ in the end). The factory later added fragrances to its list of products. The merchandise got numerous prestigious awards on various shows and fairs, such as the ones held in Nizhny Novgorod, Russia and even Paris, France. Henri Brocard died in Cannes, France in 1900.

The factory was nationalized in 1917, after the Communist Revolution, and was assigned a meaningless name ‘Soap factory # 5’. Only later, in 1922, it was given the new name Novaya Zarya, which it bears still. Interestingly, Polina Zhemchuzhina, the wife of a famous Soviet politician Molotov (and a close friend of Stalin’s wife Svetlana Allilueva), was the factory’s CEO for two years (1930-1932).

During WWII, the factory, like many others, was evacuated to Sverdlovsk (formerly and recently Ekaterinburg), in the Ural area. While stationed there, the factory also gave birth to a new company, a factory called Kalina (it was renamed into ‘Uralskye samotsvety’ in 1974, but later returned to its original name).

The factory is now being developed by its perfumer and CEO, who truly believes in future success of Russian perfumery in general. The company's most famous perfume is Krasnaya Moskva, known to every citizen of the former Soviet Union and its name is full of emotional associations.

Designer Novaya Zarya has 68 perfumes in our fragrance base. The earliest edition was created in 1978 and the newest is from 2012. The nose who worked on the fragrances is Auguste Michel.

Type a few letters to narrow the list:

perfume Apple Apple
for women

perfume Aqua Lumiere Aqua Lumiere
for men

perfume Blue Lavender Blue Lavender
for women and men

perfume Chancita Chancita
for women

perfume Chypre Chypre
for men

perfume Coeur d'Ocean Coeur d'Ocean
for women

perfume Crystal Star Crystal Star
for women

perfume Dialogue Dialogue
for women

perfume Digne Digne
for men

perfume Eau Jeune Eau Jeune
for women and men

perfume Eclat Eclat
for women

perfume Elena Elena
1978 for women

perfume Follow Me Day Follow Me Day
for women

perfume Follow Me Night Follow Me Night
for women

perfume Forward Forward
for men

perfume Green Tea Green Tea
for women

perfume Gvozdika Gvozdika
for women and men

perfume Jasmine Jasmine
for women

perfume Krasnaya Moskva Krasnaya Moskva
for women

perfume Kuznetsky Most Kuznetsky Most
for women

perfume La Vie En Rose La Vie En Rose
2012 for women

perfume Landysh Landysh
for women

perfume Lilac Lilac
for women

perfume Mayor Mayor
for men

perfume Mayor Energy Mayor Energy
for men

perfume Mayor Night Mayor Night
for men

perfume Milaya Le Jour Milaya Le Jour
From decade: 1990 for women

perfume Milaya Le Soir Milaya Le Soir
From decade: 1990 for women

perfume Mon Bijou Mon Bijou
for women

perfume Mon Bijou Blue Mon Bijou Blue
for women

perfume Mon Bijou Rose Mon Bijou Rose
for women

perfume Mon Bijou Vert Mon Bijou Vert
for women

perfume Moving Moving
for men

perfume Muguet Argente Muguet Argente
for women

perfume My Ideal My Ideal
for women

perfume Mystere Mystere
for women

perfume Mystere Mystere
for men

perfume Natasha Natasha
From decade: 1980 for women

perfume Night Obsession Night Obsession
for women

perfume Ocean Ocean
for men

perfume Ogurechnyi Ogurechnyi
for women and men

perfume Or des Scythes Or des Scythes
for women

perfume Patchouli d'Or Patchouli d'Or
for women

perfume Renommee Renommee
for women

perfume Rose De Nuit Rose De Nuit
2004 for women

perfume Rozovyi Rozovyi
for women

perfume Russian Forest Russian Forest
for women and men

perfume Russian Lavender Russian Lavender
for women and men

perfume Saison d'Amour Saison d'Amour
for women

perfume Saison De Desir Saison De Desir
for women

perfume Saison De Reve Saison De Reve
for women

perfume Sasha Sasha
From decade: 1980 for men

perfume So Lovely So Lovely
for women

perfume Temps de Femme Temps de Femme
for women

perfume Tete-A-Tete Tete-A-Tete
1978 for women

perfume Trojnoy Trojnoy
for men

perfume V Polyot V Polyot
for men

perfume White Tea White Tea
for women and men

Designers

Perfumes
  Noses
  Groups
  Notes
    Search by notes
  Videos
  Colors
Designers
  Countries
  Parent Companies
  Industries
  New Reviews new

Popular brands and perfumes: