Novaya Zarya perfumes and colognes


Country: Russia
Main activity: Fragrances
Brand website: link
This is a niche designer

Novaya Zarya Logo

Novaya Zarya is a perfume and cosmetics producing factory in Moscow, Russia. It used to be Henri Brocard’s factory in Moscow (i.e. before the Revolution in 1917) and was later nationalized and given a new, Soviet-like name – Novaya Zarya (the New Dawn).

Henri Brocard came to Russia after his father Athanase Brocard’s failed attempt to strengthen and further develop his own cosmetics- and soap- making family business in France and later in the U.S. The competition there was too strong, yet Russia, with its aristocracy and its emerging luxury-craving bourgeoisie, seemed to be a vast and highly attractive market.

Henri Brocard started his own factory on Moscow’s Nikolskaya street in 1861: he began by producing mass cosmetics merchandise, such as soap and tooth-powder, for the lower class. His soap was an instant hit due to its attractively low price: before that, even factory-produced soap was quite expensive.

His merchandise was supported by clever and humorous advertising: people on the posters were either simple civilians or peasants and the scenes depicted were often quite comical. Sample slogans in Russian announced products like ‘The National Soap’.

Russian cosmetics market existed long before Brocard’s arrival on the scene: a huge French factory, A.Rallet & Co., founded by Alfonse Rallet in 1843, had already successfully operated in Moscow. However, Rallet’s factory mainly produced costly pomades and fragrances. After the Revolution, the factory was nationalized and got a new name as well, Svoboda (‘Freedom’), and it is still in operation.

Brocard, happy with his initial success in Russia, started to produce high-quality cosmetics, adding essential oils and glycerine in hopes of winning a more high-profile clientele. Among others, he received shipments of the aromatic raw materials from Roure Bertrand Fils, a company based in Grasse, France.

Brocard’s merchandise caught the interest of the royal family and quite soon the factory became the official supplier to her Royal Highness Alexandra Fiodorovna, the wife of the last Russian tsar Nicholas II. The luxurious soap that he started producing wasn’t simply high-quality, it was also highly attractive: oval or round in shape, with carved letters on each, the soap was even suitable for small children. It is highly likely that his wife, Charlotte Ravey, who grew up and studied in Russia, but was actually of Belgian descent, helped him a great deal, since she was familiar with the peculiarities of life Russia and the psychology of the Russian customer.

In Russia, the company listed itself as The Brocard Assotiation, which was highly typical at that time (the last name of the owner was spelled with intended omission of the final silent consonant D but with the obligatory Ъ in the end). The factory later added fragrances to its list of products. The merchandise got numerous prestigious awards on various shows and fairs, such as the ones held in Nizhny Novgorod, Russia and even Paris, France. Henri Brocard died in Cannes, France in 1900.

The factory was nationalized in 1917, after the Communist Revolution, and was assigned a meaningless name ‘Soap factory # 5’. Only later, in 1922, it was given the new name Novaya Zarya, which it bears still. Interestingly, Polina Zhemchuzhina, the wife of a famous Soviet politician Molotov (and a close friend of Stalin’s wife Svetlana Allilueva), was the factory’s CEO for two years (1930-1932).

During WWII, the factory, like many others, was evacuated to Sverdlovsk (formerly and recently Ekaterinburg), in the Ural area. While stationed there, the factory also gave birth to a new company, a factory called Kalina (it was renamed into ‘Uralskye samotsvety’ in 1974, but later returned to its original name).

The factory is now being developed by its perfumer and CEO, who truly believes in future success of Russian perfumery in general. The company's most famous perfume is Krasnaya Moskva, known to every citizen of the former Soviet Union and its name is full of emotional associations.

Designer Novaya Zarya has 211 perfumes in our fragrance base. Novaya Zarya is an old perfume house. The earliest edition was created in 1882 and the newest is from 2014. Novaya Zarya fragrances were made in collaboration with perfumers Ivan Orluyk, David Graber, Auguste Michel, Alla Belfer, Marina Stepanova, Pavel Ivanov and Victoria Merkulova.

Type a few letters to narrow the list:

perfume 65 Let Velikoy Pobedi 65 Let Velikoy Pobedi
2010 for women and men

perfume 8 Marta 8 Marta
From decade: 1960 for women and men

perfume Alenkii Tsvetochek Alenkii Tsvetochek
1983 for women

perfume Alyosha Alyosha
for men

perfume Ambre Dore Ambre Dore
2004 for women and men

perfume Anna Karenina Anna Karenina
1989 for women

perfume Aqua Lumiere Aqua Lumiere
for men

perfume Arbat Arbat
From decade: 1970 for men

perfume Arome Musque Arome Musque
for women

perfume Bakhchisaraiskiy Fontan Bakhchisaraiskiy Fontan
From decade: 1960 for women

perfume Bars Bars
for men

perfume Belle de Nuit Belle de Nuit
for women

perfume Casino Casino
for men

perfume Chancita Chancita
for women

perfume Cherniy Larets Cherniy Larets
1958 for women

perfume Classique Classique
for men

perfume Coeur d'Ocean Coeur d'Ocean
for women

perfume Consul Consul
From decade: 1970 for men

perfume Couleurs de Nuit Couleurs de Nuit
2005 for women

perfume Courage Courage
for men

perfume Crazy Rain Crazy Rain
From decade: 1980 for men

perfume Crystal Star Crystal Star
for women

perfume Debut Debut
1970 for women

perfume Dialogue Dialogue
for women

perfume Diamond Lights Diamond Lights
for women

perfume Digne Digne
for men

perfume Disco 1 Disco 1
From decade: 1980 for men

perfume Dunovenie Dunovenie
1970 for women

perfume Eau Jeune Eau Jeune
1984 for women and men

perfume Eau Jeune L`Orientale Eau Jeune L`Orientale
From decade: 1980 for men

perfume Eclat Eclat
for women

perfume Elena Elena
1978 for women

perfume Espiegle Espiegle
for women

perfume Feya Notchi Feya Notchi
1979 for women

perfume Fleur de Nuit Fleur de Nuit
for women

perfume Flirt Flirt
for women

perfume Follow Me Day Follow Me Day
for women

perfume Follow Me Night Follow Me Night
for women

perfume Forward Forward
for men

perfume Freesia Freesia
2011 for women

perfume Fuete Fuete
1989 for women

perfume Futbol Futbol
From decade: 1990 for men

perfume Gala Gala
for women

perfume Galion d`Or Galion d`Or
1996 for men

perfume Goluboy Larets Goluboy Larets
From decade: 1940 for women

perfume Gvozdika Gvozdika
for women and men

perfume Illusions Illusions
for women

perfume Iris Iris
for women

perfume Jasmine Jasmine
for women

perfume Kadetskiy No. 1 Kadetskiy No. 1
2012 for men

perfume Kadetskiy No. 3 Kadetskiy No. 3
2012 for men

perfume Kamennyi Tsvetok Kamennyi Tsvetok
1955 for women

perfume Komandor Komandor
2002 for men

perfume Krasniy Mak Krasniy Mak
1927 for women

perfume Kreml Kreml
1930 for women

perfume Kuznetsky Most Kuznetsky Most
for women

perfume La Belle de Russie La Belle de Russie
1980 for women

perfume La Vie En Rose La Vie En Rose
2012 for women

perfume Landysh Landysh
for women

perfume Lilas Persan Lilas Persan
for women

perfume Love Me Love Me
2014 for women

perfume Magic Night Magic Night
for women

perfume Maska Maska
From decade: 1970 for women

perfume Milaya Milaya
1997 for women

perfume Milaya Dnem Milaya Dnem
From decade: 1990 for women

perfume Milaya Vetcherom Milaya Vetcherom
From decade: 1990 for women

perfume Millionairess Millionairess
2012 for women

perfume Miloy Zhenschine Miloy Zhenschine
1971 for women

perfume Mishka Mishka
1980 for men

perfume Moskovskiy Moskovskiy
1979 for men

perfume Moskvichka Moskvichka
1979 for women

perfume Moving Moving
for men

perfume Moya Shalunia Moya Shalunia
1997 for women

perfume Muguet Mysterieux Muguet Mysterieux
1997 for women

perfume My Ideal My Ideal
for women

perfume My Ideal Green My Ideal Green
2008 for women and men

perfume My Ideal Pink My Ideal Pink
2007 for women

perfume Mystere Mystere
for women

perfume Mystere Mystere
for men

perfume Mystere Light Mystere Light
for women

perfume Natasha Natasha
1980 for women

perfume Navigator Navigator
1997 for men

perfume Neznakomka Neznakomka
From decade: 1970 for women

perfume Night Obsession Night Obsession
for women

perfume Nocturne Nocturne
From decade: 1980 for women

perfume Notchnoy Aromat Notchnoy Aromat
1986 for women

perfume Ocean Ocean
for men

perfume Ocharovanie Ocharovanie
1946 for women and men

perfume Ogni Moskvi Eau de Cologne Ogni Moskvi Eau de Cologne
1957 for women and men

perfume Ogni Moskvi Parfum Ogni Moskvi Parfum
1957 for women and men

perfume Ogyrechniy Ogyrechniy
for women and men

perfume Only You Only You
2014 for women

perfume Only You Only You
2014 for men

perfume Or des Scythes Or des Scythes
1987 for women

perfume Orchid in Black Orchid in Black
for women

perfume Orchidee Orchidee
for women

perfume Pasha Pasha
for men

perfume Patchouli d'Or Patchouli d'Or
for women

perfume Pikovaya Dama Pikovaya Dama
1949 for women

perfume Podarochnye Podarochnye
From decade: 1960 for women

perfume Pompon Pompon
1988 for women

perfume Priznaniye Priznaniye
1980 for women

perfume Quorum Quorum
2003 for men

perfume Ralli Ralli
1976 for men

perfume Renommee Renommee
1978 for women

perfume Rodnoy Motiv Rodnoy Motiv
1979 for women

perfume Rose De Nuit Rose De Nuit
2004 for women

perfume Rozoviy Rozoviy
for women

perfume Russkaya Lavanda Russkaya Lavanda
for women and men

perfume Russkie Uzori Russkie Uzori
1979 for women

perfume Russkiy Les Russkiy Les
1981 for women and men

perfume Sasha Sasha
1963 for men

perfume Scarlett Scarlett
From decade: 1990 for women

perfume Seduction Seduction
2008 for women

perfume Sexy Dance Sexy Dance
for women

perfume Sexy Light Sexy Light
for women

perfume Sexy Light Day Sexy Light Day
for women

perfume Shalilar Shalilar
for women

perfume Shans 1 Shans 1
1977 for women

perfume Shipr Shipr
1889 for men

perfume Shipr Korolevskiy Shipr Korolevskiy
1980 for men

perfume Sinyaya Lavanda Sinyaya Lavanda
for women and men

perfume Siren Siren
for women

perfume Smorodina Smorodina
for men

perfume So Lovely So Lovely
for women

perfume Sportclub Sportclub
From decade: 1970 for men

perfume Tabak Tabak
1997 for men

perfume Talisman Lyubvi Talisman Lyubvi
for women

perfume Tango de Passion Tango de Passion
2004 for women

perfume Temps de Femme Temps de Femme
for women

perfume Tete-a-Tete Tete-a-Tete
1978 for women

perfume Tete-a-Tete Tete-a-Tete
From decade: 1980 for men

perfume The Best The Best
2013 for men

perfume The Vert The Vert
for women

perfume The Vert Bergamote The Vert Bergamote
2010 for women and men

perfume Toi & Moi Toi & Moi
2003 for women

perfume Torzhestvo Torzhestvo
1970 for women

perfume Triumf Triumf
From decade: 1970 for women

perfume Troynoy Troynoy
1889 for men

perfume Tsvetochniy Tsvetochniy
1882 for men

perfume Two Moons Two Moons
for women

perfume V Polyot V Polyot
for men

perfume Vecher Vecher
From decade: 1950 for women

perfume Viaduc Viaduc
2005 for men

perfume Virage Virage
for men

perfume Vladimir Vladimir
From decade: 1970 for women

perfume White Tea White Tea
2003 for women

perfume White Tea White Tea
2004 for men

perfume Yabloko Yabloko
for women

perfume Yaroslavna Yaroslavna
1968 for women

perfume Yunkerskiy No. 1 Yunkerskiy No. 1
1999 for men

perfume Yunkerskiy No. 3 Yunkerskiy No. 3
1999 for men

perfume Zeleniy Chai Zeleniy Chai
for men

perfume Zelyoniy Vetiver Zelyoniy Vetiver
2001 for men

perfume Zhelayu Schastya Zhelayu Schastya
1981 for women

perfume Zhelayu Vam Zhelayu Vam
1981 for women and men

perfume Zhemchug Zhemchug
From decade: 1950 for women and men

perfume Znakomiy Obraz Znakomiy Obraz
From decade: 1970 for women

perfume Zolotaya Moskva Zolotaya Moskva
for women

perfume Zolushka Zolushka
1955 for women

Defile

perfume Defile Gold Defile Gold
2011 for women

perfume Defile Green Defile Green
2011 for women

perfume Defile Pink Defile Pink
2011 for women

perfume Defile Violet Defile Violet
2011 for women

Driver

perfume Driver Driver
for women

perfume Driver Driver
for men

perfume Driver Driver
for women and men

Malakhitovaya Shkatulka

perfume Almaz Almaz
1967 for women

perfume Ametist Ametist
1967 for women

perfume Sapfir Sapfir
1967 for women

Man Energy Collection

perfume Man Energy Man Energy
for men

Mayor

perfume Mayor Energy Mayor Energy
for men

Mer

perfume Mer Mer
for men

Mon Bijou

perfume Mon Bijou Mon Bijou
for women

perfume Mon Bijou Blue Mon Bijou Blue
for women

perfume Mon Bijou Rose Mon Bijou Rose
for women

perfume Mon Bijou Vert Mon Bijou Vert
for women

Saison

perfume Saison d'Amour Saison d'Amour
for women

perfume Saison De Desir Saison De Desir
for women

perfume Saison De Reve Saison De Reve
for women

Sardonics

perfume Sardonics 1 Sardonics 1
1972 for women

perfume Sardonics 2 Sardonics 2
From decade: 1970 for women

perfume Sardonics 3 Sardonics 3
From decade: 1970 for women and men

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