Tova Beverly Hills perfumes and colognes

Tova Borgnine, a Norwegian-American businesswoman and the 5th wife of actor Ernest Borgnine launched her beauty brand after successfully testing a cream on the famous character face of her husband. She obtained the formula from a Mexican family, placed marketing campaigns in tabloids and soon word was out that her face cream, dubbed face lift in a jar, was highly effective fighting wrinkles.

Originally Tova intended to sell her beauty products via prestigious department stores. But as she never managed to sign a deal with any of the major department store chains, she started printing catalogs over which she sold her merchandise. Her beauty and spa products and her fragrances are now almost exclusively sold via QVC, a home shopping TV channel, and via QVC's web site. Only a small percentage of the company's sales is made from catalog orders. Her success enabled her to open the Tova Wellness Institute in Beverly Hills, California, USA. Tova's success is partly based on her charming and winning personality, her determination to produce and sell premium skin care and her elegant appearance.

By 2000 she has managed to sell more than 4 million bottles of perfume via courageous direct marketing on QVC without ever spraying a single drop of fragrance onto any customer's skin. Her first fragrance, Tova for women, was launched in 1982. The composition is an intense and strong one and reflects Tova's determination. The main notes of Tova for women are bergamot, lavender, jasmine, sandalwood and musk. Tova Signature, a floral-woody-musky fragrance for women with dominant notes of bergamot, aldehydes, lavender, jasmine, musk and sandalwood, was presented in 1983. 1992 was the launch of Body Mind & Spirit, a fresh, relaxing and soft floral fragrance for women based on osmanthus, apricot, white roses, jasmine, heliotrope, lily of the valley, sandalwood, amber and musk.

Tova Nights, a well-blended floral perfume, was presented in 1997. The composition centers around carefully selected notes of peony, spices, lily, sandalwood, patchouli, musk, violet, lilac and rose. 2002 was the year that Nirvana, an oriental and spicy composition inspired by the Indian and Chinese cuisines, was launched. The fragrance features notes of bergamot, pineapple, ylang-ylang, nutmeg, white pepper, freesia, jasmine, rose, violet, green tea, patchouli, rosewood, sandalwood and ebony. More fragrances have been presented since.

Designer Tova Beverly Hills has 9 perfumes in our fragrance base. The earliest edition was created in 1982 and the newest is from 2009. The nose who worked on Tova Beverly Hills fragrances is Victor Rouchou.