Vero Profumo perfumes and colognes

.vero.profumo. is a Swiss niche line established in 2007 by perfumer Vero Kern. First three fragrances launched in May 2007. Three years after first launch, Vero introduced the same fragrances in eau de parfum (with slightly changed compositions).

A trained perfumer and aromatologist, Vero Kern invested five years in creating her first three extraits de parfum. The small flacons contain a highly concentrated fragrance extract which is applied directly to the skin using the cap of the flacon. The effect is sensual, erotic and alluring. .vero.profumo. is a happy marriage of old and new, traditional handcraft and contemporary high-tech. The three fragrances for the .vero.profumo. market launch are Onda, Kiki and Rubj. Each of these creations encapsulates a unique feminine world in miniature.

Perfumes from .vero.profumo. are made in the tradition of the great classics like Chanel No 5, Guerlain Shalimar and Mitsouko. The compounds contain a high proportion of natural essences. The essential oils and absolutes dominate, in proportions of 60 to 90 percent in relation to the synthetic essences. Perfumes with a high proportion of natural essences are distinguished by a complex, living structure that cannot be compared with that of perfumes which contain only synthetic components.

Since standardised large-scale product flacons are almost the only type available on the market today, Vero Kern employed the services of a niche supplier, a long-established glassworks in Normandy that has been run by the same family for more than a hundred years, to create exactly the flacon she wanted. This is traditional glassmaking, where the glass is fired in old-fashioned ovens.

The shape of the flacon that emerged is reminiscent of the 1940s. To protect the precious essences inside from the effects of sunlight, dark amber, or ambre foncé, was chosen as the colour of the glass. The old method of dying the glass right through is followed, instead of simply spraying the colour on. The .vero.profumo. logo is printed on the glass. The stopper sits well between the fingers, thanks to a large, slightly indented textured surface.

Designer Vero Profumo has 6 perfumes in our fragrance base all launched in 2007. The nose who worked on Vero Profumo fragrances is Vero Kern.