Country: Germany
Main activity: Fashion
Brand website: link
Parent company: Maurer & Wirtz
The company s.Oliver founded in 1969 in Würzburg, Bavaria, in Germany. The company's first boutique opened as "Sir Oliver". The name Sir Oliver was inspired by Charles Dickens's novel Oliver Twist and by fashionable British stores that often featured the word "Sir" in their names. But as the company 4711 had also registered the word "Sir" as a trademark, Sir Oliver were forced to change their company name. They opted for the simple s.Oliver which eventually turned out to be the more appealing company name when the first ladieswear collections were launched.
s.Oliver now offer a range of products that consists of menswear and ladieswear, childrenswear, underwear, swimwear, handbags, shoes, fashion jewellery, sunglasses, belts and a fragrance collection. By the end of 2011 the company has owned more than 170 stand-alone stores and has sold their products in more than 400 concession stores and almost 2,000 shops and boutiques in more than 30 countries. The company has managed to grow significantly since 1995 and is among Europe's 20 largest fashion companies.
The brand is well-know for launching casual fragrances for him and for her. s.Oliver Hot Edition Men, an aromatic and spicy scent, and s.Oliver Hot Edition Women, a floral composition, were presented in 2006. The year 2007 saw the introduction of s.Oliver City Beach Men, a scent based on citruses, and s.Oliver City Beach Women, a floral and fruity fragrance with a sweet and musky base. s.Oliver City Beach Men and s.Oliver City Beach Women were presented in the same year. Love 2008 by s.Oliver is a fragrant duo launched in May 2008. It was created with the aim to evoke the summer of 1967 with an overview of the changes that occur these days in music, art and fashion. "Summer of love" is full of love, fun and sun. Fresh, fruity aromas decorate the fragrant pair of Casual Men and Casual Women from 2009, which accentuate naturality, spontaneity and pleasant everyday life. The Design of the bottles also follows the concept and message of naturality and comfortableness. The fruity and floral scent s.Oliver Spring Spirit Woman and the woody-aromatic composition of s.Oliver Spring Spirit Man were released in 2010. Amongst other releases from the brand in 2011, s.Oliver Original Women and s.Oliver Original Men were presented.
s.Oliver take their social responsibility very serious. They support several charitable organisations.
Designer s.Oliver has 24 perfumes in our fragrance base. The earliest edition was created in 2006 and the newest is from 2011.
Casual Men
2009 for men
Casual Women
2009 for women
Love 2008
2008 for women
Love Man 2008
2008 for men
QS by s.Oliver
2009 for women
QS by s.Oliver Male
2009 for men
QS by s.Oliver On Stage Female
2011 for women
QS by s.Oliver On Stage Male
2011 for men
s.Oliver City Beach Men
2007 for women and men
s.Oliver City Beach Woman
2007 for women
s.Oliver Hot Edition Men
2006 for men
s.Oliver Hot Edition Women
2006 for women
s.Oliver Men
2009 for men
s.Oliver Original Men
2011 for men
s.Oliver Original Women
2011 for women
s.Oliver Selection for Men
2007 for men
s.Oliver Selection for Woman
2007 for women
s.Oliver Sport 1 Female
for women and men
s.Oliver Sport 1 Male
for men
s.Oliver Spring Spirit Man
2010 for men
s.Oliver Spring Spirit Woman
2010 for women
s.Oliver Women
2009 for women
Superior
2010 for women
Superior
2010 for men
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