New Fragrances

.vero.profumo kiki, onda and rubj in eau de parfum

08/30/10 00:34:16

Perfume house .vero.profumo introduced kiki, onda and rubj in the concentration of eau de parfum. Before March 2010 the fragrances existed in pure extrait de parfum, now you can try them in a new lighter version, the compositions were slightly changed.

About the new launched eau de parfum-line, Vero Kern states: "The new perfumes are not the diluted version of the extracts. An eau de parfum needs a structure highlighting more the top notes as opposed to the base notes, but with the aim of keeping the original style of the extract intact".

In order to render the scents lighter and easier to wear, the compositions have been simplified; yet that "je ne sais quoi" unmistakably characterizing the extracts is still clearly there. "I replaced the animalic notes with the unique scent of the passionfruit – says Vero Kern – I personally love it very much and think that it lends a sensual and erotic lightness to the composition". Like an invisible thread, the intriguing scent of passionfruit links the three perfumes: it is at the core of everchanging, unexpected olfactory sensations with multifaceted evolutions.

With respect to the new packaging, Vero Kern opted for an elegant 100% recyclable cylindrical packaging. In addition, following her unfailing desire to provide her perfumes with the dignity of a universal artwork - Vero Kern chose a fabric case in dazzling colours, thereby creating a sublime contrast to the minimalism of the packaging.

About .vero.profumo

Vero Kern founded .vero.profumo in 2007 in Switzerland, when she launched three fragrances: kiki, onda and rubj in extraits de parfum. They are made in the tradition of the great classics like Chanel No 5, Guerlain Shalimar and Mitsouko. The compounds contain a high proportion of natural essences. The essential oils and absolutes dominate, in proportions of 60 to 90 percent in relation to the synthetic essences.

The essences used, which include natural orange blossom absolute from Morocco and Bourbon Vetiver, are expensive to extract and source, due to harvesting requirements and availability. Like a good wine, perfumes made from natural essences require time to mature, to bind together, before they are truly at their best. This process generally takes two to four months.

To purchase fragrances visit the official online store at veroprofumo.com

Information & pictures: .vero.profumo, saramarotohebrero.com