New Fragrances 4711 Nouveau Cologne

4711 Nouveau Cologne

07/03/11 12:04:54 (9 comments)

by: Sandra Raičević Petrović

The new fragrance 4711 Nouveau Cologne will be symbolically launched on 4th July 2011 (07.04.11). This is a modern interpretation of the legendary 4711 Original Eau de Cologne. The new edition celebrates the immaculate quality, glory and the duration of the more than 200 years old original (read more in the article Eau de Cologne Then and Now!).

The composition full of freshness, fruit essences and enthusiasm is a result of an unbreakable and fragrant connection between long-standing tradition and modern times. Top notes feature fine and vigorous fruit essences that provide zest and brilliance, including evodia fruit, black currant, lychee and yuzu. Evodia fruit is very precious and is used in the traditional Chinese medicine.

The heart offers floral accents of geranium, heliotrope and peony subtly merged with warm and creamy notes of tonka, sandalwood and white musk, located in the base of the composition.

4711 NOUVEAU COLOGNE

Top notes: evodia fruit, yuzu, lychee, black currant
Heart: geranium, peony, heliotrope
Base: tonka bean, sandalwood, white musk

The new fragrance does not deviate from the traditionalism and is presented in a similar bottle form of the original 4711 Original Eau de Cologne, with turquoise and red label details. The new bottle and the entire accompanying collection design is signed by Peter Schmidt.

4711 Nouveau Cologne fragrance is available as 50, 100 and 150 ml EDC, accompanied by 75ml deo spray, 150 ml body spray (body sorbet lotion), 200 ml perfumed shower gel and 200 ml perfumed body lotion.

The advertising campaign is accompanied by the slogan "I feel Nouveau", featuring contemporarily dressed girls photographed in water, capturing the fragrance that brings plenty of refreshment.


   Author: Sandra Raičević Petrović
                 (sandrina_bambina)

   Fragrantica Executive Editor, Writer and Designer
        e-mail: [email protected]

 

 

 
 

 



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Zaleska
Zaleska

What the hell is going on?
The original 4711 is traditional and sooo good and that's enough... why creating a flanker? $$$, right?

Jul
04
2011
ComfyCat
ComfyCat

I have a test vial, it's boring to me, almost like the classic 4711 and to the bottle design, I prefer the classic bottle which looks claasy, the new one looks well new but too plain.

Jul
04
2011
psipsina
psipsina

i have the original 4711. the bottle of the nouveau cologne is similar with the old fragrance, as you said, sandra . i did'n see the rosemary in this new perfume review. i love rosemary and i think, without smelling yet this new cologne, the "aqua admirabilis" is just one and the only!

Jul
04
2011
dsfwewe
dsfwewe

sdfwef

Jul
04
2011
RosaMilena
RosaMilena

Bottle IS ugly. The perfume sounds lovely! I can't wait to try it! Happy 4th of July everyone!

Jul
04
2011
OlfractalInfemme
OlfractalInfemme

I'm fine with the new bottle but find the ad a bit disturbing.

Jul
03
2011
kalynne
kalynne

It's funny that yesterday, my friend pulled out his bottle of the old 4711 that he keeps in the office of his cafe. He was born in Spain and for what ever reason, as a child his grandmother would put it in his hair every morning. He looks at the bottle and thinks of her.

Jul
03
2011
Hollyberri
Hollyberri

I have to agree I'm not a fan of the new bottle.

Jul
03
2011
Udaria
Udaria

I suppose that the fragrance is refreshing and full of zest like the traditional cologne 4711. However, I don't like the bottle. It reminds of something very ordinary like Listerine, and if this product is supposed to sell, in my opinion, the label should be more reminiscent of the old bottle.

Jul
03
2011

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