AVON In Bloom by Reese Witherspoon – Sensuality in Bloom

Avon Company has introduced In Bloom– their first perfume created in cooperation with global ambassador of the company, Reese Witherspoon. In Bloom was presented for the first time last week in the Four Seasons Hotel in New York. This is also the first perfume signed by the American Oscar-winner.

“By creating perfume In Bloom I was attracted by scents of my childhood spent in Tennessee. We had a beautiful magnolia tree in our garden and its wonderful, white flowers served as inspiration for the perfume”, said Reese Witherspoon at presentation of the perfume in New York and added: “In Bloom symbolizes the current phase in my life, I feel very strong and independent, I am so happy and full of life. This fragrance truly reflects that feeling – it is very sensual, romantic and seductive.”

Perfume In Bloom is composed of floral-oriental and woody notes of magnolia, gardenia, jasmine and many other, packed in a sophisticated glass flacon with a stopper shaped like a flower in full bloom.

In Bloom will be available from October in Avon catalogues.

Avon.hr press release