
By: Ivana Ina Mo
The house of Alford & Hoff, specialized in skin care, is launching their first fragrance in October 2009. The perfume is for men and it was named after the brand, Alford & Hoff. Founders of the company, Barry Alford and Jefferson Hoffman, chose Rodrigo Flores-Roux, perfumer working for Givaudan to create their first fragrance.
This woody, oriental scent is best described by Florex-Rous himself: “We wanted to do something very layered and very rich, with a lot of depth.” Top notes introduce citrusy and herbal aromas joined by Orpur, an ingredient used only in Givaudan. A heart incorporates vanilla, tonka beans and tasty rum, while a base is built around amber and strong notes of leather and suede.
Flacon of this fragrance is very simple, made of matt glass, with a wooden stopper. Alford & Hoff perfume will be available as 100 ml EDT for about $125. You will be able to find it only in exclusive shops and retail chains.
(WWD)
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