Aramis Impeccable

The brand Aramis of the house of Estée Lauder is launching a new fragrance for men – Impeccable, after numerous successful editions for men.

The new edition is aiming at a mature, sophisticated and confident man: “Impeccable is the man who knows that the way he dresses expresses power, courage and intellect.”, as creators of the house describe him.

Impeccable was envisaged as “the black-tie fragrance,” of such fresh and fine aromas as Moroccan cedar wood, black pepper, juniper berries and citrus zest. Flacon of the new fragrance follows the same idea, of a black tuxedo and is therefore highly simple and elegant – tall, coloured in black, with a gold stopper and name of the house and perfume as the only decoration. Its outer carton accompanies the flacon in style and colour.

The new Aramis' fragrance for men will be available as 110 ml (3.7. oz) soon.

Source: WWD