New Fragrances Armani Code Ultimate

Armani Code Ultimate

07/16/12 03:27:29 (31 comments)

by: Sanja Pekic

Amani prepared the launch of a new men's fragrance from the Code line for fall 2012, which bears the name of Armani Code Ultimate. The new edition aims to be more intense, sensual and luxurious than its predecessor.

The composition is signed by Antoine Maisondieu of Givaudan. A fresh and energetic cocktail of grapefruit, mandarin and star anise welcomes you at the opening. Cedar, cypress and olive blossom in the heart and are accentuated with heliotrope accords. The base notes include guaiac wood, tonka bean and vanilla.

Top notes: mandarin, grapefruit, star anise
Heart: cedar, cypress, olive blossom, heliotrope
Base: tonka bean, vanilla, guaiac

The fragrance is available as 50 and 75 ml Eau de Toilette.
 



Previous New Fragrances Next


Kilian Chicago
Kilian Chicago

ummmm... I don't really understand why everybody keeps rehashing old stuff. Don't get me wrong, I love armani code but stick with the original. New versions of YSL, Armani, D&G, Prada, etc..

all of them suck

the originals in all of the designer scents are still very unique and quite nice

May
23
2013
lalelu
lalelu

smells like shit .. it burns your nose, watch out !!

May
22
2013
ruchitdave23
ruchitdave23

totally agree with mr mookie and endymion ........its better for companies to invest in quality scents that are tested in different markets before their big release
houses like ysl givenchy guerlin jean paul gualtier have built up their reputations by doing just that.....i mean evnthough JPG comes up with its summr fragrances they do not go overboard like few other houses.....just ruins the whole feel of that particular brand .
sad to see what has happened to ck and gucci of late ....there was a time when their perfumes were the best in the market and that slow decline has been particularly because of commercialism and lack of originality ..
anyways good to know there are ppl out there with a similar mindset and are not overwhelmed with strong ad campaigns...cheers

May
22
2013
Smyle12
Smyle12

Smells cheap and synthetic. It's even smells LIGHTER and LESS "INTENSE" than the original! Seriously. Another sad marketing ploy to make extra money on an already successful, if slightly aging release. Suckers will buy this however (and Armani knows that), believing that it really is of higher quality, better ingredients, and/or more "stronger" than original Code. Actually, it is none of these things, and it's a disgrace to its legendary and already classic, parent.

May
21
2013
steve0580
steve0580

Ugh. I love Gio and I'm a fan of Armani Code as well.

This stuff makes me nauseous. Seriously. I've never had that happen before. I don't know what they changed from Code to make this stuff but it's a fail in my book.

Jan
15
2013
eddie.gallardo
eddie.gallardo

You guys sure know how to complain. This cologne smells great and very close to the Original.

Jan
15
2013
Wise-222
Wise-222

IT'S NOTHING, BAD FLANKER AS USUAL.

Sep
27
2012
DON TONY SALERMO
DON TONY SALERMO

NOT MY TASTE I LOVE THE ORIGINAL CODE THE WAY IT IS PERIOD,THIS IS TO MUCH IT LEAVES A STRONG SMELL OF ALCOHOL IN MY CLOTHING AN ITS JUST TO MUCH INGREDIENTS IN A FRAGRANCE,

Sep
25
2012
micrtin
micrtin

Hey Dougzar and Mrookie, Endymion, how about trying this fragrance out, and then saying whether or not this is a worthy release? have you? has this even been released? I have a couple "Intense" versions and they are far superior (to my taste). But fragrances dont project on my skin. But some people like lighter versions a fragrance and dont want to offend other people, depending on the setting ( at work for example). I think the original is great, quite potent but the ultimate might be best suited for night time, or going out ( for me its never too strong for this purpose!). I agree and think that sales people in medium to smaller shops use the "its new" and "it just came out" as a marketing tool, as an argument to help them sell and I've seen 5 yr old frags that these places simply don't carry ( and are NOT discontinued) simply because they can't sell them all and there are just too many on the market right now. But we are here on this forum to decifer the good from the great, but please, at least try the thing befor saying "oh... another flanker" by the way I love all YSL L'homme and la nuit flankers ( except summer editions) so for me it put a little variety within a winning formula, so for me it works out fine, I own 5 different bottles. The only problem I have are all the sport flankers, sorry but these are all weak in my opinion ( as I have tried them)ex boss bottled sport, play sport, etc. I must say though Armani code sport was above average for a sport fragrance.

Sep
25
2012
GoodVibrations
GoodVibrations

How about Code Oudy McOuderson Extrême Sport Elixir?

Jul
18
2012
Dougczar
Dougczar

Haha - great movie reference! I can agree with you on that... Sadly some of my favorite smelling stuff is the shortest lasting. And oftentimes, when they come out with a more "intense" version, it seems to lose some of what made the original so nice to begin with. I know that citrus and floral fragrances are harder to make last a long time, and the ones with better sillage can be short lasting - the more that evaporates and floats away, the less that remains.

I guess i just assume that it's actually pretty difficult to make something that smells wonderful and lasts forever, and has good sillage, etc... As they say "if it were easy, everyone would do it!". And they keep coming out with tweaked versions because they keep reading the reviews on this site about someone not liking this or that about their product. :)

I'm just along for the ride, and hope that they just keep getting better. And as long as they have to compete against each other for our money, I think they will...

Jul
18
2012
MrMookie
MrMookie

Dougczar I dont hate flankers like Allure blanche and A*men Pure malt because these are diffrent takes on the original and these have worked out nicely dont get me wrong about that!

I hate the fact there should be an EXTREME,INTENSE OR/AND ULTIMATE version of the original.
Lets make the original strong enough. (its almost like spinal taps :these go to eleven quote) in that order i find it almost embarrasing and hilarious at the same time.

Jul
18
2012
Dougczar
Dougczar

MrMookie, You are right - I don't know if we need these intense,extreme,ultimate versions of the originals. Each has to be evaluated by itself. Oftentimes, they smell quite different from the original, and sometimes they are better than the original. A*Men is fine, but I think both A*Men Pure Malt and A*Men Pure Havane are VASTLY superior. I think Chanel Allure Pour Homme is ok, but Edition Blanche and Allure Pour Homme Sport are much better. Other people may disagree and find the originals better - but that's my point -- to each his own. We all like to scoff and roll our eyes when some flankers are released - I get that. But a great number of them are quite good - even better than the "Original". Therefore, who is to decide which ones are acceptable to release?

Of course the product name is a trick to sell. So is the bottle and the package, and the pretty sales associate in the store. So? Heck, the smell of the product itself is a trick to sell. What are they supposed to do - NOT try to sell their products? Isn't that the point of it all? Would you be less offended if this same product were released with a completely different name? But then what if you sniff it and say "Aw, this smells kinda like ___ that I already have! I got tricked!" So, they can't win.

Releasing a new product is an expensive endevaor - the product packaging, advertising, etc. If it smelled like feet, they would likely lose money on the deal, and hurt their name. That would not be in their best interest. As I mentioned before, you can always find a way to try it before you buy it.

Why does everyone hate companies? Am I the only person that has a job here? Have you ever been hired by a poor person or a bankrupt business? Have you ever asked for a raise or taken a different job for more money or shopped somewhere else because they had better prices? Does that make you greedy? If it weren't for these companies trying to get our money, they wouldn't be trying to make a better product. And I for one think that much of the best stuff has come out in the last 10 years.

I have the "normal" Armani Code. I like it. I can't imagine what will be "Ultimate" about this new one. However, I am intrested, so I will try it... If I like it, I just might buy it. If they called it "Armani 1234" I would feel the same way - by calling it "Code", I at least know that it might smell similar to something I already own...

Jul
18
2012
MrMookie
MrMookie

Dougczar, you have some good points too about rare ingredients ad reformulation and i love to have some diversity
I think we all have a point reading this
But i think deep in your heart you also understand that we dont need these intense,extreme,ultimate versions of the original EDT's and EDP's thats just a trick to sell.
The Original should be awesome too.
Name me one Intense,extreme or ultimate version from the 80/90's ... you will not find any... its one big marketing trick of this greedy hasty times we live in..

Happy sniffing to all and nice to see a good conversation.

Jul
18
2012
armaniboy
armaniboy

@Endymion i Agree!My biggest and most serious concern though would be the environment. As i have mentioned before-companies by trying to "satisfy" the greediest and most idiotic customers, they keep producing and bringing out more and more GARBAGE.literally GARBAGE.so much glass, so many carton boxes.Some bottles, check lhomme YSL have those huge metallic caps.Do people recycle?do they care? The Greeks say moderation is best. I believe nowadays people have lost track of what is really going on around them.Wake Up.

Jul
17
2012
Dougczar
Dougczar

Endymion, you seem to contradict yourself. You say: "If you like a fragrance you will buy a new flanker every year (only because it's "new") even that your original bottle is not yet finish, or half left even.
All these flankers is to urge you to buy them because they are new (added ginger, added mint, added citrus etc.) and you will buy every summer or even 2 times a year" --- Yet, at the end of your 1st post you state "Sorry, I'm not interested. I would rather wait 5 years for a new original Armani scent."

Which is it? Are you compelled to purchase everything you see, or do you have the self-restraint to pass on some offerings? If you want to wait 5 years between purchases, you can certainly do that. Or do you mean that you are able to decide when you will purchase something, but you are afraid most people are to stupid to decide for themselves?

Yes, some houses have made a lot of mistakes recently (YSL), and usually the market kicks them in the head for it (they are undergoing some changes there now with new leadership -- lets hope they get things straightened out). Some of the flankers are a joke for sure - but some are really nice. Isn't it better to have the choice? Not everyone likes Opium and things that go well with Disco balls and gold chains.

You also say: "Never seen before loads of unremarkable generic fragrances pop out every week." -- Like what? Sure there is some crud on the market. I certainly agree with you on that. The more that hits the market, the more crud there will be. However, if you happen to like only a few, then congratulations - you have a selection to choose from. No need to blind buy all of them to discover if you like it or not.

30 years ago the fragrance industry was much smaller, and there were fewer people employed, so releases were further apart. If you have a small shop with 1 perfumer, they will crank out fewer products than a house that has grown and now employs 5 perfumers and many assistants, researchers, etc...

You say: "I think that creating a fragrance for 5 years leads to impressive creations not like working for 2 months for a the new fragrance because half a year passed so you have to release something new." -- You are assuming they have the same size staff working for them today that they had 20 years ago. Again I point to Tom Ford, Kilian, Creed, Chanel, Mugler, Bond No.9, Guerlain, etc. They all put out flankers or have put out more than one fragrance every 5 years -- many of which I bet even you like.

After all, isn't one of the main purposes of this site is for people to go and research a product (presumably BEFORE they buy it)? If you are still not sure, you can order samples... and as a last resort, you can actually go to the store and try it before you decide! Or if you want to just pop in every 5 years or so and see what the best of the new stuff is, feel free...

MrMookie, did you consider that if something gets reformulated and gets bashed by everyone, that sales will drop? Then what? Also, you must consider why it may have been reformulated... ingredient scarcity? maybe an ingredient was giving people rashes - or worse... They would want to simply modify the formula quietly, rather than tell the world "our previous formula may have been causing cancer, so we removed ingredient XYZ!". Sometimes it may be a cost-cutting reason - But of course, not all businesses always make the best decisions. That is not something new.
Also, you may not have noticed, but the latest trend I see is to actually make the formulas stronger. Years ago, most men's fragrances were all colognes. Now most are EDT strength. And recently, at least the higher end houses, many new releases are EDP strength. Some of the stuff that has come out in the last few years lasts all day.

Don't mean to start an arguement, but you can't purchase a fragrance from a company that no longer exists...

Jul
17
2012
MrMookie
MrMookie

Wow endymion nice ... I agree
All the genius juice of the past is reformulated and/or discontinued to make place for crappy flankers or even worse companies who need to bring out perfumes also... they had the urge to bring out new titles every *peeping* year and i have a feeling its getting worser and worser every month. The release quantity is huge nowadays and every house copies this marketing trick because they know new juice will sell, make it catchy throw a little design on it and voila... I also suspect that the companies toned down the longevity and sillage these days if i look back at some older original perfumes which would last days! So they could make a intense version of it..?. I might be wrong but. Why do we need an intense version or an extreme version anyway??? Was the original one mixed with some water after all??? I must warn you guys for yves saint laurents kouros extreme version because ghat would be a scent for a week!

Thats why the niche market has became more popular these years. Perfumery is a form of art not a marketing trick to sell more & more... Too bad niche is too expensive for my hobby

Jul
17
2012
Endymion
Endymion

"The market will weed out the good from the bad"

Now that's something I really can't agree with.
It's like all the marvellous creations that were discontinued are bad and garbage and all the well selling ones are the best creations. C'mon!

"If people dont like it, they won't buy it. If they do, they will."
And NO! If you like a fragrance you will buy a new flanker every year (only because it's "new") even that your original bottle is not yet finish, or half left even.
All these flankers is to urge you to buy them because they are new (added ginger, added mint, added citrus etc.) and you will buy every summer or even 2 times a year (Code Sport Athlete, Code Ultimate).

"competition and free market has ALWAYS made things better."
Another fail. Never seen before loads of unremarkable generic fragrances pop out every week.

And no, that would not be boring if a house released a big fragrance in every 5 or 10 years. There are enough fragrance houses to that YOU would not be "bored". Why is it good that you cannot even follow the releases of fragrances month by month like movie premieres?

I think that creating a fragrance for 5 years leads to impressive creations not like working for 2 months for a the new fragrance because half a year passed so you have to release something new.

Quantity againts quality and creativity.

And yes, Givenchy or Yves Saint Laurent was much more impressive with his 10 fragrances like Opium and Paris and Kouros like now with uncountable flankers and immemorable mess.

Jul
17
2012
Dougczar
Dougczar

I keep all my fragrances in their original boxes simply because of the damage light does to them, so i am suprised that so many companies still use clear / semi-clear bottles.

As far as the number of releases / flankers, i say the more the merrier! Why wouldn't i want more choice? Let the companies worry about whether or not it is profitable - and that should be what they are striving for. If people dont like it, they won't buy it. If they do, they will. I presume that if it smells like an old sneaker, it won't be a big seller, and if it smells great, it will become legend. The market will weed out the good from the bad - Just give me all kinds of choices! And stick whatever name the marketing department wants on there...

If there were only 1 release by a house every 5-10 years, how boring would that be? There would be 1 Tom Ford private blend. I guess they would have needed to wait a decade before he called it his Private Blend Collection... by Kilian would consist of 2 fragrances?

Lets stop acting like perfumery is such that trying to make money at it makes the product worse - competition and free market has ALWAYS made things better... Where were the great perfume houses in the old Solviet Union or Cuba? I hope all the ones i like make a ton of money so i will know that it will always be around!

Jul
17
2012
MrMookie
MrMookie

@LANIER Pros & Cons of a black/non transparant bottle :
Pro : Lesser influence of sun or light then a transparant bottle
Cons : You never know when you ran out until the sprayer stops spraying ;-)
But i know exactly what you mean (shakes another time his lalique encre noirs bottle)

Jul
17
2012
MrMookie
MrMookie

Whats up with all these marketing bobo's Extreme,sport,intense,and now we got ultimate...
lol your kidding me!
Whats next? Final? Armani Code final edition?
And when is the home edition coming out...lol
Its almost software naming /branding
please....

Jul
17
2012
chanelnumerocinq
chanelnumerocinq

This is the ultimate one. Don't bother with the other Armani Codes, this is the ULTIMATE Armani Code.
The ad should go like this:
"Armani Code Ultimate, because we were only joking with the other ones"
Wouldn't be my choice of name but ok lol.

Jul
16
2012
LANIER
LANIER

I know this is shallow of me, but I don't like bottles where you can't see the juice. Never the less it sounds interesting.

Jul
16
2012
Endymion
Endymion

I know it's old topic but I think the whole perfumery was more precious when perfume houses released a male fragrance only in 5 or 10 years period (like did chanel, dior, cartier etc.).
Those creations were a 1000 times more interesting and original than now. Every single year 1 or 2 flankers (Code, Code Sport, Code Sport Athlete, Code Ultimate) of a scent is anything but interesting...

Sorry, I'm not interested. I would rather wait 5 years for a new original Armani scent.

Jul
16
2012
Dougczar
Dougczar

Interesting - I liked the original.

I beleive they made a mistake in the above description however - I don't see Oud in the listed notes... I thought that was a requirement?

Jul
16
2012
stayclose
stayclose

Cool beans man! I love ac. I hope this last longer and brings out the base a bit more. I wish the bottle was a bit more interesting. I don't know about the silver top?

Jul
16
2012
armaniboy
armaniboy

@K1 i heard that they will make use of two bottles-one full the other empty just to fit the whole name... :P so i guess Armani code Ultimate sexy sport seduction will do.....i know its annoying...i hope this wont disappoint. I am in need of something new and interesting.

Jul
16
2012
querelle
querelle

The only fact which somehow makes it a tad interesting is the perfumer. Let's see..

Jul
16
2012
renperd
renperd

I thought the original was already more intense, sensual and luxurious. It was already ultimate enough, especially for a weak stomach. Marketing!

Jul
16
2012
dmoman
dmoman

According to The notes it sounds good. Sounds like its going to be a very.sweet scent.

Jul
16
2012
K1
K1

ULtimate? Really? I'm not sure! There'll probably be "Ultimate Fresh" or "Ultimate Sport" or "Ultimate Sexy".

Jul
16
2012

Add Your Review

Become a member of this online perfume community and you will be able to add your own reviews.

New Perfumes

H AoudRoja Dove
H Aoud

White OudThomas Kosmala
White Oud

Black OudThomas Kosmala
Black Oud

Sexy 9 Blackberry & Vanilla Musk Eau de Parfum Gold Trish McEvoy
Sexy 9 Blackberry & Vanilla Musk Eau de Parfum Gold

Sucre et FleursPerfumes by Terri
Sucre et Fleurs

Vertigo CuirPerfumes by Terri
Vertigo Cuir

Douceur BruleePerfumes by Terri
Douceur Brulee

Mandorlo CioccolatoPerfumes by Terri
Mandorlo Cioccolato

Elegance SombrePerfumes by Terri
Elegance Sombre

Vanille DebauchePerfumes by Terri
Vanille Debauche

Confit de RosePerfumes by Terri
Confit de Rose

Frollino LavandaPerfumes by Terri
Frollino Lavanda

Raw Spirit Winter OakNomad Two Worlds
Raw Spirit Winter Oak

Hollywood RoyalJuicy Couture
Hollywood Royal

Rogue LoveRihanna
Rogue Love

PonzaParfums Bombay 1950
Ponza

PanareaParfums Bombay 1950
Panarea

CapriParfums Bombay 1950
Capri

Shalimar Indian Nights by Maison GripoixGuerlain
Shalimar Indian Nights by Maison Gripoix

PeccatoSimone Cosac Profumi
Peccato

OséSimone Cosac Profumi
Osé

SublimeSimone Cosac Profumi
Sublime

CabuyaAsgharali
Cabuya

Pomegrana BlizzAsgharali
Pomegrana Blizz

Fruite D`GrapeAsgharali
Fruite D`Grape

Petale D`OrangerAsgharali
Petale D`Oranger

Chypre CitrusAsgharali
Chypre Citrus

Ylang Tincture 2014Anya`s Garden
Ylang Tincture 2014

Ambery LavandulaAsgharali
Ambery Lavandula

Al QasayadAsgharali
Al Qasayad

Popular brands and perfumes: