New Fragrances Balenciaga Florabotanica

Balenciaga Florabotanica

06/29/12 04:31:17 (9 comments)

by: Sandra Raičević Petrović

A very interesting edition announced for September 2012 and aimed at younger audience arrives from the Balenciaga Company. Balenciaga, in collaboration with Coty Prestige and IFF created the new fragrance FLORABOTANICA which attracts attention with its modern, attractive flacon and unusual ingredients.

The composition was developed by perfumers of the house of IFF, Olivier Polge and Jean-Christophe Herault, and composed it of such accords as mint, carnation, hybrid rose, caladium leaves, amber and vetiver. It was envisaged that the composition offers a floral character which is also very seductive and it's flowers will not be just beautiful, but also very dangerous.

BALENCIAGA FLORABOTANICA
perfumers: Olivier Polge, Jean-Christophe Herault

notes: mint, carnation, rose, caladium leaves, amber, vetiver

The advertising campaign is decorated with 3 metal sculptures resembling Ghesquière floral prints created a few years. Photos for the campaign were taken by Steven Meisel, and the advertising face is young actress Kristen Stewart. She is wearing a dress from a floral collection and holding her hands in the pockets.

Florabotanica will be available as 30, 50 and 100 ml EDP accompanied by perfumed body care products—body lotion and shower gel.

As WWD announces, Florabotanica will be for sale in September in the USA, Canada and France, while in October it will premier in Italy, Russia and Spain. In November, the perfume will be launched in Australia, Germany and Benelux countries. In other countries worldwide, Florabotanica will be available in over 5000 outlets, where it will arrive by the end of this year.


   Author: Sandra Raicevic Petrovic
                 (sandrina_bambina)

   Fragrantica Executive Editor, Writer and Designer

 

   Translation: Ivana (Ina_Mo)

 
 

 



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sweetgirl
sweetgirl

smelled this and its very very sharp floral and takes on a fresh dirt and green grass gross smell..hated it! if u like fresh dirt and old green flowers..this is for you....and drydown...is very cheap smelling after one hour. pass!

Nov
13
2012
celebrity89
celebrity89

This perfume is OK if you're after a men's cologne.
It smells like a mix of Beckham Nights for her and Tabu.

Nov
12
2012
white_
white_

It doesn't sound bad, despite of the Twilight actress in the ad. I will try it when I'll see it. I hope Balenciaga kept it's classy standards.

...and I like carnation notes.

Jul
02
2012
BelleofRivendell
BelleofRivendell

LOL @ roseharlow: I kinda agree. Kristen is so pretty but, as per her usual sourpuss, looks really unhappy about the new frag! Not the wisest choice of poses when you get paid through the nose for showing up on a Balenciaga poster. Kind of a surprise move on Balenciaga's part but perhaps they were inspired by Lancome's move with Emma Watson (Tresor's Midnight Rose model.)

Jul
02
2012
nayab153
nayab153

I'm so excited for this. Amber & Vetiver are two of my favourite notes and that bottle looks really cute. Something a little different. Also i quite like the idea of Kristen Stewart as the spokesmodel, i've seen the ad campign and it looks really good, they haven't tried to turn her into something she's not, it suits her personality.

Jul
01
2012
roseharlow
roseharlow

hmm not sure why they picked kristen to be their spokesperson, imo she seems to have this permenant expression of having smelt something foul on her face.

Jul
01
2012
nattonline
nattonline

The bottle looks so 90's

Jun
30
2012
jonr951
jonr951

This one sounds like something I definitely don't have in my collection yet. I really look forward to testing it. I LOVE the bottle. Here we go Sept! : )

Jun
29
2012
Mr Monroe
Mr Monroe

Thankyou for the article Sandra.
I love the sound of this fragrance, the bottle looks awesome, the notes sound great and I don't even mind the fact that Kristen will be the face of this fragrance. I'm very excited about this.

Jun
29
2012

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