
By: Sanja Pekic
The designer house of Balmain, led by young creative director Olivier Rousteing, steps out with a new interpretation of its signature classical chypre, floral and fruity perfume Ivoire de Balmain from 1979. The new Ivoire launches in July 2012 as a modern version of this super popular fragrances of the 80s, created in a way that respects and preserves the heritage and richness of the original and causes nostalgia.

"Ivoire is the name I gave to a dream. The name of a woman of sovereign beauty, draped in ultra-pale silk. We crossed paths for a moment on the staircase at the Opéra, before she disappeared into the night.”—Pierre Balmain.
Olivier Rousteing finds the new composition fascinating for its timelessness. The composition is developed by perfumers Michel Almairac and Jacques Flori. The fragrance opens with accords of mandarin, violet leaf and galbanum, leading to the rich floral heart of rose, jasmine, iris and ylang-ylang. Elegant vetiver and cedar, with pronounced patchouli, are all wrapped up in warm, precious and delicate vanilla.

Top notes: mandarin, violet leaf, galbanum
Heart: rose, jasmine, iris, ylang-ylang
Base: vetiver, cedar, patchouli, vanilla
New Ivoire is available as 30, 50 and 100 ml Eau de Parfum.
Ricordo Ivore di Balmain molti anni fa, e conservo ancora oggi una piccola fialetta "campione" ed era un un profumo seducente ed elegante come oggi nn ce ne sono più...spero che che questo repechages e la sua riformulazione nn cambi troppo il profumo originale ideato da Pierre Balmain...
He he ....Well good for Olivier Rousteing; he finds the new Ivoire "timeless". Will the new EDP "cause nostalgia" for a good reason?
I doubt the sentiments expressed in most of these posts are the reaction desired by M. Rousteing, at any rate. Didn't he pay attention when Coca-Cola messed with their formula?
Now I have nothing against flankers. I even have some Eau D'Ivoire somewhere. But WHY could they not simply have called the new release "Ivoire 2" or "Ivoire 2012", or "Ivoire for people who found Ivoire old fashioned".
Definately on my sniff list but as some one else noted, I'll bet the new EDP doesn't last as long as the original EDT.
One word: WHY?
Oh, malheur !!!!!!!!!!!!!!!!!!!
What's the hell : WHY damn are they reformulating such a piece of perfume artistry ?!
They are going to kill all "true" perfumes ....
:-O :-O :-O :-O
Phew! I now feel less silly about my 3 x 100ml bottles of the old stuff I am hoarding.
Oh sh...
I remember the original was a sensuous and heady mix of warm and powdery white flowers, and if I paid attention more, I think it had a warm musky base. I loved smelling it because it seemed to capture a sophistication and reserved attitude, and the woman who wore it also wore mink and long strands of pearls--at least in my mind. If Hermes Caleche was for the Stepford housewife, original Ivoire de Balmain was for the woman in Dynasty. Crossing my fingers to see if my mind will create a connective neural synapse with the original when I smell the new version.
Don't get me wrong, I love the picture for this post, but really, the model gives me the impression of a pubescent boy due to the hat, the tuxedo pants, and the model with barely any feminine curves. Will the industry please bring back a real woman and not some poster child for anorexia or kiddie soft porn?
Wow, this is exciting - I've always found this perfume very intriguing, and I'm very curious to see how this new formulation will smell. I've got to do some testing soon.
I wonder why there should be a naked lady for such an elegant fragrance in advertisment??? What about "well dressed" lady instead?! Going naked to an opera? C´mon!
This is a flanker that should be called "Ivoire Light". Take half of the classic formula, substitute all of the elements with weak synthetics and strike the oakmoss altogether. This is what the chypre has devolved into.
How many fans of the original, much loved Ivoire on this site alone, will ever embrace this?
No more asafoetida to balance the concert of notes?
Oh, yeah, sorry, is disappeared the concert also, and with almost all the instruments, and so...
Only bass and drums, I hope that adjectives classic, modern, and timeless do not match with plain and banal.
Well, never pronounce before to try it.
We still hope.
But, maybe is prejudice, maybe I'm lost in past, maybe is matter of taste, but I still prefer big orchestras.
I try not to get too clingy about discontinued frags, but I hoard my old bottle of Balmain Ivoire. It's one of the most amazing and complex scents I've tried. I will sample this new one for sure but I'm certain it won't replace the original Ivoire in my heart.
It may not be that bad, but until I sniff it, I cannot say. By the notes, it could be a nice soft version. The original has a sharp introductory note and a thick mossy dry down. As for the dry down, the new version could be an improvement, except for that "pronounced patchouli"... That makes me wonder whether my nose can take it. Like Guerlain - Shalimar Parfum Initial ... perhaps this classic can be made into a leader flanker and just resemble the original and be a fragrance in its own right. We shall see ...
I just wrote on the topic, I was excited to try new Ivoire, which I adored.I am curious and can not wait to try!
I'm really affraid of what they might have done to this wonderful classic ....
Usually when i read " more modern" i understand " sticky sweety girly >< "
Ok maybe i shouldn't start screaming before getting hurt , but we are so used with ths kind of stuff ....
I have mixed feelings - on the one hand I want to test this new take on the classic, and am tempted by the notes and everything about it, on the other hand I dread the old beauty and complexity of the original "Ivore DE Balmain" will be gone forever. Somehow I get the impression this new EDP will not measure up to the old EDT in terms of longevity and sillage, but let's see first and judge later. Ah, modern times...
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