Beyonce Heat – Celebration of Heat Launch

Beautiful singer Beyonce will show up at a promotion which marks the launch of her first fragrance, Heat, at 5:00 PM in Macy`s Herald Square. According to the announcement, her fans and customers who come to Macy's today will be able to purchase a Beyonce Heat set which includes three products for $122. They will also have an opportunity to meet Beyonce Knowles and to take a photo with her.

An overture to this promotion took place last night in Union Square Park, where amazing projections of fire, smoke and fog were set up among trees and outside of the park at Union Square, where the party was celebrated. Beyonce is very pleased with her fragrance and she stated: „Everything from the bottle design to the name and the ideas for the commercials—that’s me. When I commit to something, I do it 100 percent, and I’ve never had creative control over a fragrance until this project. This was my first fragrance, and I wanted to make sure that it was something I would love forever." (WWD)

You can find out more about the fragrance here: Beyonce Heat!