New Fragrances Burberry Brit Rhythm

Burberry Brit Rhythm

08/02/13 13:46:37 (8 comments)

by: Sanja Pekic

In September 2013 Burberry will launch a new fragrance for men called Brit Rhythm. The theme of this fragrance combines scent and sound, inspired by live music and the youthful party scene. It is announced as a provocative and sexy fragrance full of energy and adrenaline.


“When it’s a licensed business, you have much less control over all aspects,” said Christopher Bailey (Chief Creative Officer at Burberry Group) for wwd. Now that the business is in-house, “we have been able to have a very consistent message from working with the noses, all the way to working with the bottle suppliers, and to all the imagery as well. You can really work through the way you are going to communicate it, the way you are going to talk to consumers, the way that you are going to put this fragrance out into the world, you can really look at all the aspects of it.”

He also said: "“Music has become such an integral part of our world, from the
digital site that we have—Burberry acoustic—to the things that we do at all the shows with the music team here that I set up."
 



Its green top notes represent the energy that prevails in music festivals; there are accords of fresh basil, lemon verbena, spicy cardamom and juniper berries. The sexy heart includes black leather, deep patchouli and styrax, while the base captures an exciting blend of incense, intense cedarwood and warm and balsamic tonka beans. Perfumers who signed the newest Burberry Brit Rhythm edition are: Dominique Ropion, Anne Flipo and Olivier Polge.

BURBERRY BRIT RHYTHM

basil, verbena, cardamom, juniper berries
black leather, patchouli, styrax
incense, cedarwood, tonka beans

The new Burberry scent is aimed at rock ’n’ roll souls. It is “the biggest ever men’s launch for the brand. We’ve got this bottle that has become iconic within the Burberry fragrances. It’s very square, it’s very graphic, it’s linear,” according to Bailey. The newest bottle will take the Brit bottle to the next level ...
 

BURBERRY BRIT RHYTHM assortment:

30 ml edt $49
50 ml edt $60
90 ml edt $79.50

150 ml after shave balm $48
150 ml shower gel $32




 



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cologneking
cologneking

Look @ Ermenegildo Zegna Uomo bottle, it is just as square and the fragrance is pretty decent. I agree with kanak, it's the juice that counts, however, a nice looking and nice handling bottle are pluses; the tactile feel and looks add to the aesthetics and pleasures of using a fragrance.

Aug
31
2013
Hoxx
Hoxx

I like the notes, the bottle is awesome.
However, it becomes usual for me to see a new release with a marketing concept that took more time to be created than the perfume itself. It also becomes usual that those beautiful (on paper) notes, give me an uninteresting, synthetic, just-like-dozens-of-others kind of fragrance.
I hope I will be surprised this time. Original Brit is a solid perfume, let's hope this one will be better.

Aug
05
2013
nattonline
nattonline

So does it play mp3 or will sync with my iTunes?

Aug
04
2013
kanak
kanak

"square", "music", "energy", must be aimed at people into square dancing !! If only companies put half the effort into the making of the actual fragrance that they put into all the marketing hoopla they might put out better stuff consistently. I personally dont care if the bottle is square, round, rectangle, oblong, whatever, its the juice inside that counts. I actually like the original Brit so keeping my fingers crossed on this one..

Aug
03
2013
Bandit
Bandit

"It’s very square"

Oh dear lord, those perfume marketing guys are braindead.

Aug
02
2013
CDGfan
CDGfan

Too many cooks spoil the broth and the same goes with fragrances.

Aug
02
2013
benpaul12
benpaul12

@querele, yes but they have come up with some pretty good perfumes otherwise. The thing that disapoints me about this one is the fact it is aimed toward the whole music thing. It is just as lame as Azzaro Decibel.

Aug
02
2013
querelle
querelle

Those three noses are responsible for the immensely disappointing Invictus. I just hope that I'll be proved wrong. Hope Bailey won't go just for the bling.

Aug
02
2013

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