Burberry The Beat for Men – Catch the Urban Rhythm

08/22/08 14:03:54

After the edition for women The Beat by the house of Burberry which was introduced in March 2008, its companion, the edition for men, arrives on the market. The edition for women was created in cooperation with perfumers Dominique Ropion, Olivier Polge and Beatrice Piquet, and with music background inspired by rhythms from Kasabian, Dirty Pretty Things, Razorlight, The Arctic Monkeys and The Fratellis' album.

The Beat for Men was also composed on the blend of music, sound, fashion, art, design. The point was to achieve a concept which would encourage movement, energy and youth tone, introducing a fresh and urban rhythm. The fragrance was created by perfumers of the house of International Flavours & Fragrances, Olivier Polge and Domitille Bertier, who were again inspired by music by Fratellis, Razorlight, Kasabian and Arctic Monkeys to create the composition of this fragrance.

The perfume The Beat for Men was created as woody-fresh, introducing aromas of leatherwood (dirca palustis), Bourbon vetiver, citruses, black pepper and violet leaves. It is very urban, modern and connected with London rock'n'roll. The bottle retained the same shape as the edition for women, but received a dark top and green nuances of glass, with a recognizable motive of the house of Burberry along the surface.

The Beat is available as 50ml (1.7fl.oz) and 75ml (2.6fl.oz) EDT, with 100ml (3.4fl.oz) aftershave, aftershave balsam, fragrant bath and deodorant stick.

Advertisement will be made by David Sims, featuring actor Alex Pettyfer, vocalist George Craig, musician-model Will Cameron, vocalist-guitarist Kristian Walken; in cooperation with creative manager Jonny Epstein. The advertisement will be presented in October 2008 in New York Times, and then in other magazines, as well.

Source: wwd