Cadillac Fragrance - American Dream

Symbol of timeless elegance, American perfume Cadillac, which stands for cult of the brand, with aromas of ebony, cloves and incense, introducing feeling of unlimited freedom, will be presented on the market in November 2008.

Cadillac is a luxury brand under tutorship of the house of General Motors and is being sold in over 50 countries around the world. Its name became synonym for quality in the 20 ct. and is presented under slogan Life. Liberty. And The Pursuit.

Cadillac car was named after 17th ct. French explorer Antoine Laumet de La Mothe, sieur de Cadillac, who founded Detroit in 1702. Brand Cadillac was founded on August 22nd 1902, as one of branches of the car house Henri Ford Company.

American brand Cadillac symbolizes success, technological innovations and authentic masculinity.

Perfume Cadillac, created in honour of the brand and tradition, presents power, strength, perfection and elegance with its concept. It opens with notes of ebony, cloves and incense, wrapped in sparkling aromas of grapefruit and chamomile, while masculine tact is introduced by geranium, tarragon and cinnamon.

Flacon is glass, elegant and arrives in black and white outer carton, in amount of 50 and 100 ml EDT.

Source: Cosmoty.de , Photo: Cadillac.com

Author: Sandrina  (sandrina_bambina)
Fragrantica Member

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Article comments:

junior halston

I tracked down this fragrance and got myself a bottle. First off I love Cadillac cars!

The scent is not bad at all very long lasting spicy fresh oriental in the spectrum of Joop Homme / Le Male / Armani Code

01/02/09 19:25:15

Carla

In my opinion, when a a brand begins marketing products that are entirely different than the products in which they built their brand equity, they run the risk of overexposing themselves to the market and consequently harming the overall brand image. A prime example of this is Donald Trump marketing cologne, menswear, steaks, bottled water, vodka, a magazine, and an on line university all in addition to his primary Real Estate business. In my opinion, each subsequent product cheapens the brand and would make me less likely to overpay for a condo at one of his new buildings! Trump toilet paper, anyone?
On the flip side, some brands have built up such an enormous amount of brand equity over an extended period of time that they have earned the right to market whatever they want without repercussion. Ferrari is a prime example.
The question is this: Where does Cadillac fall on the spectrum of brand strength ? The brand is certainly not as prestigious as Ferrari, but does have a fair amount of cache. We shall see. Hopefully sales will be strong enough to pick up the slack for lagging auto sales!

12/30/08 07:46:12

zoka

This bottle is most probably not designed by Pininfarina, like Guerlain for homme, when famous car designer put his hands on perfume bottle design.

Well, I wish best luck to Cadillac fragrance venture but sometimes I feel tired of tons of brands that want to sell their name in any possible way they can.

How do you look at this trend of brands sell everything?

11/05/08 10:26:41

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