Celine Dion Simply Chic

‘After creating Chic, a fragrance that embraced glamour with a sophisticated edge, we wanted to explore a whole new realm, while staying with fashion. What emerged was something refreshing, subtly natural and luminous...a fragrance that is Simply Chic.’  - Céline Dion

Coty Beauty announces the launch of a new Limited Edition fragrance from Celine Dion Parfums, Simply Chic. Available in February 2010, this limited edition scent makes a delightful statement for spring. Celine Dion, one of the world’s most captivating and dynamic recording artists, shares her inner beauty, effortless style and casual elegance through a scent that is intimate, luxurious and simply chic.

The Fragrance Simply Chic is a sparkling, floral, woody fragrance opening with bright citrus notes of Sicilian bergamot, blackcurrant and mandarin zest. At the heart of the fragrance is a luscious floral bouquet of white freesia, linden blossom and white rose. Lingering with notes of silk musk, white patchouli, crystal amber and sandalwood, the fragrance creates a long-lasting, warm and sensual harmony, making every woman feel comfortable, confident and beautiful.

Top Notes: Sicilian Bergamot, Juicy Black Currant, Mandarin Zest
Middle Notes: Freesia in Bloom, Linden Blossom, White Rose
Base Notes: Silk Musk, White Patchouli, Crystal Amber, Sandalwood Bark

Fragrance Created by Perfumer: Claude Dir, Givaudan Fragrance Family: Sparkling Floral Woods

The Packaging: The bold yet feminine carton and bottle reflect the Simply Chic spirit to perfection. The heavy glass bottle is complemented by a sleek transparent cap and reflective silver collar for a monochromatic look creating a perfect marriage with the fresh, amber coloured fragrance. The carton has an elegant, unique architectural design featuring a soft V (roman numeral five) facet in a nod to Celine Dion’s lucky number. Highlighted with a touch of warm amber color, the V facet is surrounded by a beige embossed pattern giving it distinctive visual depth.

Bottle designer: Jane Tarallo Carton designer: Marc Rosen Associates

The print ad is a manifestation of Celine Dion and springtime. The visual captures her in a quiet moment sitting on a bench in the spring sunlight, looking beautifully natural.

Celine Dion press release