Courvoisier – French Chivalry and Gallantry

COURVOISIER® is a company in Jarnac, in the heart of France, which produces prestige brandy. The brand COURVOISIER® Cognac is reputed as Napoleon's brand. Beside the quality drinks, the enterprising owners are in business of cigars with the cognac flavor production. Now, their new product is perfume for men.

The famous brandy Courvoisier XO Imperiale was ‘created like a few drops of perfume that reflect sensuality and elegance’ and it was voted the best world’s brandy in 1994. Courvoisier XO Imperiale brandy is composed, just like a perfume composition, of notes originating from different cognac plants - Petite Champagne, Les Borderies and Fins Bois. It retails at US$161.

After innumerable bottles of various labels of cognac sold, COURVOISIER® and Beam Global Spirits & Wine in cooperation with Fortune Brands Inc. decided to launch a new bottle, only this time not the brandy one, but the one with the first company’s fragrance for men. The perfume was developed in cooperation with Kraft International Marketing Company, which has 25 years of experience of licensing and distribution and a significant success in perfume industry, so COURVOISIER® introduced L’edition Imperiale, named after one of their top brandies. The fragrance, described as woody-oriental, was presented in October 2006 at the International Duty Free Show in Cannes. It "targets 25-35 year old males who are ambitious, determined and desire to succeed".

The goal is to achieve the quality that will be in line with the years of tradition in cognac production, and the wish of the company is that this bottle becomes a symbol of prestige and power. The perfume is inspired by the time of Napoleon’s reign, when people had a better sense of honor, pride, and chivalry, and therefore, the fragrance is modern and yet nostalgic. The bottle was designed in France. The silver stopper is shaped in a form of Napoleon’s plume.

The fragrance is comfortable, light and warm, but the most important is that it foreshadows refined enjoyment, good mood and self-confidence. The creators of the perfume tried to capture that unique feeling of overwhelming pleasure provided by the top-class brandy.

The top notes open like wafts of mild and fresh mandarin, cardamom, winy tagette and coriander. Middle notes include Atlas cedar wood, smoked tea, royal calla lily and nostalgic violet, while the base contains exotic vetiver, fir balsam, leather nuance and warm amber.

The perfume comes in concentrations of Eau de Toilette and Eau de Parfum, and retails at US$98 for 75ml, and US$145 for 125ml. It is available since spring 2007.

Author: Sandrina (sandrina_bambina)
Fragrantica Member

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