
The SJP's new fragrance was promoted on August 7, 2007 in NYC, Herald Square Macey's, under slogan 'I had to have it!'. The perfume was created by Frank Völkl of Firmenich in collaboration with fragrance designer and consultant Ann Gottlieb. The bottle was designed by Chad Levigne.
Covet opens with intensive spicy-green-mint note of geranium leaves, bright and luminous Sicilian lemon, lavender, and warm and slightly spicy chocolate notes. The heart notes are honeysuckle, magnolia, and lily of the valley. The base is darker, composed of cashmere wood, musk, vetiver, teak wood and amber. It comes in 50ml (at US$52) and 100ml (at US$68) bottles, and with matching body products.
In the TV commercial Sarah features Carrie Bradshaw dressed in a beautiful white evening gown created by Christian Lacroix. Not being able to resist the appeal of the Covet bottle, she breaks the shop window and ends up arrested and behind the bars of a Parisian jail. While entering the police car, charming Sarah-Carrie is asking the French police officer: ‘officer… can I have a little... spritz... please?'
Beside the TV commercial, the promotion of Covet includes an interesting video game. The one who manages to crack the case with the Covet bottle inside will win US$10.000, and other prizes.
Author: Sandrina (sandrina_bambina)
Fragrantica Member
Become a member of this online perfume community and you will be able to add your own reviews.
Raw Materials
Fragrant Horoscope
Niche Perfumery
New Fragrances
Home Scents
Natural Perfumes
Art Books Events
Fragrances and Cultures
Vintages
Columns
Fragrance Reviews
Interviews
Fragrantica
Perfumes
Noses
Groups
Notes
Search by notes
Videos
Colors
Designers
Countries
Parent Companies
Industries
New Reviews new
Juicy Couture
Viva La Juicy Nice Stuff for Nice Girl
Givenchy
Very Irresistible Electric Rose
Tim McGraw
Faith Hill Soul2Soul for Her
Tim McGraw
Tim McGraw Soul2Soul for Him
Roberto Torretta
Roberto Torretta Eau de Toilette
Miriam Ocariz
Miriam Ocariz Eau de Toilette
United Scents of America
New York
United Scents of America
New Jersey
United Scents of America
California
United Scents of America
Florida
Donna Karan
DKNY Women Summer 2012
Cartier
Roadster Sport Speedometer Limited Edition
Popular brands and perfumes: