Fragrance Reviews Creed Aventus (2010)

Creed Aventus (2010)

11/16/10 13:55:03 (5 comments)

by: Dr. Marlen Elliot Harrison

Summary: Creed’s newest men’s launch, its first non-limited edition aimed at men since 2005’s Original Santal, is a blend of fruit and woods, most notably pineapple and birch, and serves as an ideal counterpart to 2009’s rose, plum and cedar themed Acqua Fiorentina.

Pros: Completely unisex in my opinion; well-suited to any climate and easy to wear; in a word, that pineapple note is “delicious.”

Cons: High pricepoint may make this one prohibitive of a blind buy; longevity could be better, conjures that “I’ve smelled this before” feeling.


Designer’s Description:

Olivier Creed, sixth-generation master perfumer of France, presents in America—before all other countries—his latest creation, Aventus, a new fragrance for men (and adored by women) celebrating strength, power, vision and success. Creed Aventus is inspired by the dramatic life of an historic emperor who waged war, peace and romance on terms he set, riding on horseback to victory. Superb ingredients become in the hands of Olivier Creed the unrivaled Aventus, a worldly blend and must-have for the individual who savors a life well lived. Royal but not imposing, Creed Aventus is made with ingredients hand selected worldwide by Erwin Creed, seventh generation of Creed and its future chief. Essences he chose were shipped to Creed's French workshop, where father and son created Aventus using hand production methods that date to the founding of Creed in 1760. The result: a work of excellence fit for the most discerning clientele. Part of proceeds from U.S. sales of Creed Aventus will benefit American Rivers, a nonprofit group protecting U.S. waterways from environmental harm.”        CreedBoutique.com.

Notes:
 

Top notes: Finest blackcurrant, Italian bergamot, French apples and a burst of royal pineapple. Middle notes: Exquisite roses with a complement of dry birch, Moroccan jasmine plus a hint of patchouli. Base notes: Musk with a touch of oak moss for depth, then ambergris and a dab of vanilla.”       CreedBoutique.com

                                                  Perfumer: Olivier Creed.

Reminds me of: This one definitely had me walking down memory lane, reminiscing about everything from Drakkar Noir (which was far more complex), Armani Attitude (which includes lavender), and Penhaligon’s Endymion (has a darker feel), to L’Artisan Parfumeur’s Ananas Fizz and the sadly discontinued Chester and Peck. It’s the pairing of fruit notes and birchwood along with a hint of vanilla, moss and woods that feels so familiar to my nose. And that final drydown in the third hour...Kenzo pour Homme!


FRAGRANCE REVIEW


Ok, so while it isn’t the most original composition to come along—and as the scent develops I’m certainly reminded that Aventus is a Creed fragrance after all, conjuring references to other Creed fragrances such as Himalaya and Original Santal—what Aventus does, it does well.

In fact, I can tell you that I absolutely love wearing it. I loved it in the summer heat of Florida and I still love it in the autumn chill of my current home, Finland. But as someone who smells A LOT of fragrance, I’m always on a search for new and different, and let me tell you, that’s becoming a difficult task in the world of men’s perfumery. Though Aventus is indeed familiar, it is the quality of those familiar notes and the manner in which they are presented that sets this scent apart.

By way of continuing to discuss Aventus, I need to address Acqua Fiorentina and master perfumer, Olivier Creed. In summer of 2009 I was quite blown away by Creed’s marriage of rose, plum and cedar, also known as Acqua Fiorentina. You can read my review of this scent: Creed Acqua Florentina by Marlen Harrison. One of the aspects of the fragrance that I especially appreciated was the simplicity of the composition. Despite its gender ascription, I actually went through an entire 1 oz bottle in about a month. I couldn’t get enough.


I even got my mom hooked, as the scent absolutely sparkled in the South Florida tropical sun. When I consider Acqua Fiorentina and other recent creations by Monsieur Creed such as the delicious Virgin Island Water, the appropriately named Sublime Vanille, and now Aventus, I detect a simplicity in craft. Like fellow perfumer Jean-Claude Ellena’s notable minimalist works for Hermes, I’m recognizing a less-is-more approach that at times leaves me wanting something richer and yet at other times betrays my prejudice for complexity because the proof is in the wearing; I’ve now used every drop of Aventus that Creed has shared with me and I want, no, I NEED more.  

Aventus opens as it closes—with pineapple and apple. Others have waxed poetic about leather and horses, but Aventus really is all about fruit and wood for me. When the scent has nearly disappeared from my skin, and I press my nose close, what I most detect is the scent that fills the air after having just sliced a new autumn apple...not the green Granny Smith kind, but a Red Delicious, Honey Crisp, Fuji or Gala. This is not a candied replica of apple, but pulp and juice.  









 

More excitingly, the pineapple note that serves as the composition’s crowning glory is astounding. So now a story: This summer I enjoyed a trip to the Magic Kingdom at Florida’s Disney World. My closest friend Becky, who lives in the Orlando area, treated me to one of those “whatever you want to do is fine with me” days and I walked her all over the park looking for a special treat that I hadn’t enjoyed since we had been teenagers: A pineapple sorbet float that swam in fresh (yes, really!) pineapple juice, complete with chunks of fruit and all. Perhaps Aventus excites me so much because every time I wear it I’m instantly taken back to carefree days downing pineapple floats before visiting those infamous Pirates of the Caribbean. Or perhaps Aventus is successful because whereas other similarly-themed aromas are weighed down by synthetic musks or the standard amber and lavender accord that is so popular, Aventus leaps into the sky, floating on natural aromas that keep it permanently in the clouds.

I don’t know what it is about Creed lately, offering mojitos (Virgin Island Water), rice steam (Love in White), greengage plums (Acqua Fiorentina) and now pineapple floats and fresh sliced apples (Aventus), but food aromas seem to be all the rage for Monsieur Creed and that couldn’t make me happier! So here’s to both quality and having to skip my mortgage payment in lieu of keeping Creed in business...LOL.
 

Fragrance Strength: Eau de Parfum

Number of Times Tested: 10, from samples sent to me by Creed New York.

Development: (Linear / Average / Complex): The scent opens with a fruity zing! and then manages to hold onto its very realistic pineapple note while introducing a clean, white birch note (think CK Escape for Men). The other players like jasmine, rose, oakmoss, etc don’t ever make a prominent appearance to my nose, but instead blend together to create the classic Creed accord which provides a warm, rich anchor to the fruit and wood notes. The scent finally ends with a subtle and not-too-sweet, realistic red apple note.

Longevity: (Short / Average / Long-lasting): 2-3 hrs from 6-8 dabs from a sample vial in warm weather. The scent does linger on the skin softly, but not enough that I can enjoy it after a couple of hours without re-applying.

Sillage: (A Little / Average / A Lot): A friend of mine immediately recognized the pineapple note after about an hour into my wearing. Having only dabbed this one rather than lavishly sprayed it, I find it a little difficult to judge the sillage, but after six wearings, I think I can safely say that Aventus will stay close to the skin after only a couple of hours.
 

 Images of perfumes - Creed; image of Napoleon from wikipedia

Author: Marlen Harrison (perfumecritic)
Fragrantica Writer

Creator and Editor of PerfumeCritic.com (2006-2010), Marlen Harrison was also author of Basenotes.com's ADDICTED column and was a regular contributor to NowSmellThis blog, BeautyAddictMag, and The Washington Blade. Having lived in the the USA, UK, and Japan, Marlen currently resides in Finland where he is an instructor at the University of Jyväskylä.
Learn more about Marlen at MarlenHarrison.com
 

 



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perfumecritic
perfumecritic

@sandrina: I couldn't agree more. Has that old familiar feel to it yet also has those delectable juicy topnotes.

Dec
03
2010
sandrina_bambina
sandrina_bambina

I like Creed perfumes and really respect its tradition and quality!

Cold and fruity (juicy apple and pineapple) Aventus opening is well balanced with heart notes that reminds me of old shave foams scent, enriched with warm and woody base notes. Aventus is like good modern reinterpretation of fragrances from the 80-es. I agree for longevity and sillage.

Nov
23
2010
nattonline
nattonline

I love this scent! but you are absolutely right. I feel like I've smelled this before.

Nov
23
2010
perfumecritic
perfumecritic

@dboy: I agree, Creed is undoubtedly an exciting house!

Nov
18
2010
dboy2083
dboy2083

YES! I LOVE THIS! Long Live CREED!

Nov
17
2010

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