New Fragrances

Creed Sublime Vanille

10/12/09 11:49:07

A new, unprecedented collection of CREED fragrances called Royal Exclusives launches in December with SUBLIME VANILLE, an investment-quality fragrance and object of art from master perfumer Olivier CREED and his son, Erwin. The first ornately carved, hand-blown glass bottle of Sublime Vanille to arrive in the U.S. from Paris was presented to the head of Sotheby’s auction house as Mr. CREED’s gift. It debuts exclusively at Neiman Marcus and Bergdorf Goodman: 8.4 ounce collectors’ flacon, $475.

In CREED’s 249 years, the Royal Exclusives are one of the most ambitious projects ever undertaken. It’s a statement about the artistic value and heirloom quality of fragrance, bottling and collecting. The Royal Exclusives are sure to be sought and safekept for decades and generations by CREED connoisseurs -- and those who wish to start their first fragrance collection with a true asset.

Sublime Vanille is hand made with vanilla-rich climbing orchids of Tahiti and heady Bourbon vanilla of South America. Tonka bean, bergamot orange, Calabrian lemon and rare musk in the hands of Olivier CREED become a fragrance as richly reassuring as family tradition itself.

Sublime Vanille is also an art object. Bottled in hand-blown Pochet glass etched with CREED’s famous crest, the fine fragrance is released with a gentle squeeze on a fabric pump, in perfumery’s classic tradition. When not in use, the pump is easily removed and replaced with a multifaceted hand-cut glass stopper that turns bottle into sculpture. For transport, the glass top is covered with white Italian leather, secured with a gold cord.

CREED (www.creedcollection.com) is the world’s only privately held luxury fragrance dynasty. Founded in 1760 and passed from father to son since then, CREED has served more than 10 royal houses, heads of state, leading artists, business leaders and renowned athletes for 249 years. CREED is based in Paris.