Diesel Only The Brave

01/23/09 05:09:54

In cooperation with the house of L`Oreal, Diesel presents their perfume Only The Brave, the first solo edition aiming at men. The perfume will arrive on wider market end of March or beginning of April, depending on your region. This edition was inspired by founder of the brand Diesel, Renzo Rosso, and an RR tattoo on knuckles, which he gave to himself for his 50th birthday. The perfume is directly connected with holding company Only The Brave owned by Rosso, as well as by eponymous charity foundation.

Its flacon is a real sculpture of glass, shaped like a fist, coloured in smoky-greyish nuances, with a silver ring with an inscription of the Diesel brand. Concept of Only The Brave accentuates oriental, leather and woody accords, which are masculine, determined and brave, with clear contrasts. The perfume opens with masculine and modern notes of leather, which is closely connected with the brand itself. The composition is refreshed with lemon and sparkling, fresh aromas, adding amber and woody accords of cedar. The perfume was developed by three noses of the house of IFF: Alienor Massenet, Olivier Polge and Pierre Wargnye.

Video clip is still being polished up and printed advertising campaign is completed with black and white portraits. Photographer of the campaign is British Platon, who took photos of many famous persons, including President Barack Obama. The advertising photos feature Tony Ward, actor and model, among others.

Assortment of perfume Only The Brave includes eau de toilette in three amounts: 30, 50 and 75 ml, with 100 ml after shave lotion and balm, 200ml perfumed baths and 150 ml deo sprey. ( WWD)