Ed Hardy Born Wild

The house of Christian Audiger is adding another fragrant pair to their Ed Hardy collection. The pair is named Born Wild, available in version for men and women from November 2010.

Moto of Ed Hardy Born Wild For Women is “Let this daring fragrance take you on an adventure as impossible to resist as the woman wearing it.“ The feminine version is created by perfumer Calice Becker who wanted to depict a tropical island, warm sunset, long beaches and tasty cocktails. The perfume opens with refreshing fruity aromas of blackberry and black currant buds. A heart develops into intoxicating accords of magnolia and peach blossom. Notes of base continue the story with flowers and wood – lily of the valley and sandalwood and finally only attractive scent of musk lingers on the skin.

Flacon of the new edition of Born Wild for Women is coloured in gentle pink, but a painting/tattoo on its front side reveals its true nature – that of a lady pirate. The flacon also features a pirate-style seal and signature of Ed Hardy. The fragrance arrives as 50 and 100 ml Eau de Parfum accompanied by shimmering body lotion and bath and shower gel.

Ed Hardy Born Wild For Men is a rebellious, daring and adventurous fragrance created by perfumer Olivier Gillotin. Its opening notes are very surprising and incorporate cara cara orange, spicy cardamom, ambrette seed and apple. Strong middle notes carry the scent of jasmine, neroli, ozone and pink peppercorn. Drydown is built around California Palo Verde and sandalwood. Palo Vedre is a dark and mysterious tree growing in California and its thorns and blue-green branches served as inspiration to the perfumer to add exclusive, precious aromas to the fragrance.

The masculine version of Born Wild is poured in grayish-black glass flacon 'tattoed' with colourful pattern, skull and inscription 'Death or Glory'. The fragrance is available in 50 and 100 ml Eau de Toilette, as well as hair and body wash and alcohol free deodorant.