Elie Saab Cooperates with BPI

Beauty Prestige International (BPI) is known for its cooperation with Issey Miyake, Narciso Rodriguez and Jean Paul Gaultier. Cooperation with the house of Elie Saab is ahead of them. The first fragrance of the Elie Saab brand and a perfumed assortment of accompanying body care products were announced.

After 27 years of existence, Elie Saab will present the first perfume under name of the house. "Creation of perfume became an important step in development of our couture home. We chose BPI for our partner, because it is as strong as our ambitions," says Elie Saab. The olfactive challenge and creating the fragrance will show the house in its true light, while reflecting the ambitions and design of this brand. Elie Saab is a Lebanese fashion designer (born on July 4,1964), who founded his brand in Beirut, where his main shop is still located, with additional shops in Milan and Paris.

The licence between BPI and Elie Saab was signed for 10 years, for creation and distribution of perfumes and accompanying products under name of Elie Saab. 

Elie Saab and BPI press release