New Fragrances Elizabeth Arden UNTOLD

Elizabeth Arden UNTOLD

06/29/13 16:30:50 (12 comments)

by: Sandra Raičević Petrović

September sees the launch of Elizabeth Arden's new fragrance, which is to stand shoulder to shoulder with the house's classics—Red Door and Fifth Avenue. The fragrance is named Untold, and it is designed as "a modern interpretation of a woman, which will bring younger consumers to the franchise,"  said E. Scott Beattie, President, Chief Executive Officer and Chairman of Elizabeth Arden. The aim is to offer a modern scent which is both powerful enough to carry on the tradition of these franchises and to be interesting for young customers who are just about to fall in love with the brand.

The composition of the fragrance, Untold, is signed by the famous perfumer Clement Gavarry, who bestowed the creation with five different facets! His desire was to celebrate and emphasize different aspects of femininity.
 



The Vibrant facet is presented by pink pepper and bergamot.
The Unpredictable face is emphasized by pear and blackcurrant buds LMR.
Elegance and refinement are embodied in a delicate blend  of gentle gardenia petals and egyptian jasmine LMR.
The Mysterious face is represented by nuances of  patchouli heart LMR and sandalwood.
Sensuality is depicted by a heated blend of amber and musk.

UNTOLD fragrance by Elizabeth Arden will be available in three different sizes. As eau de parfum 30 ml for $49, 50 ml for $59 and 100 ml for $79—as reported by wwd.



 

 

   

Author: Sandra Raičević Petrović
(
sandrina_bambina)


  Fragrantica Executive Editor, Writer and Designer

sandrina@fragrantica.com

 

   Translation: Marina Milojević (Mary)

 

 

 




 



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SorceressOfTheDark
SorceressOfTheDark

Thank you for the article, now I'm looking forward to this new fragrance. I like the mix of scents, especially the addition of the pink pepper! That should add to this delightful fragrance mix. I'm anxious to test this now and will be looking for it. Beautiful bottle, also.

Jul
06
2013
Chickenboo
Chickenboo

Thank you for the article, Ms.Petrović. I like the name "Untold", and the bottle looks very nifty.

Jul
01
2013
Aha Fragrance
Aha Fragrance

I've had several EA fragrances over the years with my very first being Red Door (at 15:-) and always found them mostly to be of good quality and good value for money; I certainly enjoyed using them. Most of Untold's notes I like and this will definitely be on my test list when it comes out.

Jul
01
2013
LunaPearl
LunaPearl

Im not very fond of the fragrance notes but I cannot wait to experience the scent

Jul
01
2013
leelee
leelee

what does 'five different faces' mean?

Jun
30
2013
pipergirl
pipergirl

I like EA fragrances and I'm looking forward to trying this one, too.

Jun
30
2013
chanceuxlilas
chanceuxlilas

This fragrance will be available starting July 9th at Macy's along with their gift with purchase event.

Jun
30
2013
Maeva
Maeva

Maybe this is nice. I guess Elizabeth Arden has a right to indulge in the trendy realm of pink pepper and fruitchulis too. If you think about it, it's a brand that's much more famous for its ladylike perfumes rather than for its girly ones. Untold looks sophisticated and somewhat casual, but with the classy touch typical of the brand. If the gardenia note is strong enough I'm sure I'll love it.

Jun
30
2013
EmilyTheStrange
EmilyTheStrange

WOW. At 30 years old, I kind of feel like Elizabeth Arden is somehow too "old" for me (I don't mean that in any sort of derogatory sense, I mean that I don't feel I have the maturity to wear it). I've had True Love since I was 14 - and I love the nostalgia of it, but not the smell. My Mother has been wearing Red Door for years and years, and while I like it...I've never felt I could wear it. I was given a bottle of 5th Avenue today and am a little cautious to try it due to feeling like I'm just not old enough to wear it...

But I don't get that impression with this new fragrance from Elizabeth Arden. From the notes listed, I think I could wear this, and from the look of the bottle and advertising campaign, I feel like I'm the right age. Looking forward to trying :)

Jun
30
2013
DarkViolet
DarkViolet

This one looks like something I could like :)

Jun
29
2013
Princess Brittany
Princess Brittany

Red Door is one of my all time favorites and from the notes this seems like it will be a new favorite. I can't wait till September..this could be my scent of the fall!

Jun
29
2013
Eau de moi
Eau de moi

Mmmmh! This one looks quite interesting. Waiting for September!

Jun
29
2013

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