Art Books Events FRAGRANCES OF THE WORLD 2014, the 30th Anniversary Edition

FRAGRANCES OF THE WORLD 2014, the 30th Anniversary Edition

01/28/14 07:57:26 (One comment)

by: Sandra Raičević Petrović

"On the 30th anniversary of Michael Edwards’ masterwork, Fragrances of the World, it is remarkable to realize that what he has accomplished will serve the industry for generations to come."—Annette Green, President Emeritus, The Fragrance Foundation

Think back to the 1980s and the era of the super-scents, the extroverted fragrances that mirrored the excess and color of the time. They were the ground-breaking perfumes that couldn’t be ignored: Giorgio Beverly Hills, Ysatis, Paris, Poison, and Obsession to name a few. They took the wearer to places she had never been before and the fragrance industry to new heights. And it was in 1984, the year Chanel presented Coco, the first fragrance to be released since the death of Mlle Chanel, that Michael Edwards launched his unrivaled Fragrances of the World guide and a career that led Evelyn Lauder to call him "the perfume experts’ expert."

An explosion of scents had bombarded customers and Edwards saw a need to make sense of it all. Having worked in the fragrance industry since the 1970s, he had experienced at first hand the speed at which ingredients and technology changed. At the counters, he could see sales associates grappling with the new perfume releases, mostly selling the fragrances they liked, their 'tried-and-tested." Edwards envisioned a guide to help distance them from their personal likes and dislikes and simplify the process of selecting alternative fragrances from similar families.

Fortuitously, a transfer from his role at Halston in Paris to Sydney proved to be the catalyst for such a guide. “One of my first clients was a group of pharmacies, who asked me to help develop their fragrance category,” explains Edwards “I could train their staff, but I needed a guide, a sales tool to help them select the right fragrances for each customer. The only one then available was very technical which was why I was forced to create my first guide. The 1984 edition listed just 38 new fragrances. In my wildest dreams, I could never have imagined that thirty years later, I would track more than 1,400 new fragrances in a single year or that the tiny guide would grow to become the industry's 'fragrance bible.’"

Annette Green, President Emeritus of the Fragrance Foundation, remembers meeting Edwards in 1984 when he proudly presented that first small, spiral-bound guide listing some 300 fragrances. "I had no idea at the time how far his passion for fragrance would take him," she recalls.

Critic Luca Turin describes Edwards as "the Linnaeus of perfume." Yves de Chiris, who as former Senior Vice President/Quest directed such iconic fragrances as Angel and Féminité du Bois, agrees: "Today there is nothing in the industry that matches the quality of Michael’s material. His classification is not only simple and easy to use but also extremely rich. It has everything one may wish to make fragrance recommendations and of equal importance, it is the only one to remain consistent from year to year."

Edwards and his dedicated team—still based in Sydney, Australia—make no charge for listings and don’t accept advertising, enabling them to work independently with every brand and every perfumer. Every fragrance launch including celebrity, limited edition and niche is categorized, giving the reader the ultimate reference tool at their fingertips. For the 30th Anniversary Edition, Edwards’ famous "Fragrance Wheel" comes to life with a pictorial timeline that shows the evolution of the iconic fragrances within each family.

An icon himself in the fragrance world, Edwards has gained the respect and trust of his peers and his remarkable guide can be found in perfumeries around the world. The 2014 30th Anniversary Edition is a must-have resource for perfumers, executives, journalists, retailers, collectors and shoppers who want to stay up to date with what’s happening in the world of fragrance.

Fragrances of the World 2014, the 30th Anniversary Edition, now available from www.fragrancesoftheworld.com The newest edition for 2014 lists over 8000 fragraces with 1200 new releases grouped by the ofactive family. The price of the book is $210. Till the end of February there will be 10% discount with the special coupon code FOTW2014.

 

Fragrances of the World press release



Previous Art Books Events Next


fazalcheema
fazalcheema

Michael is an amazing human being and I am so fortunate to have his 2013 Autographed Bible

Jan
28
2014

Add Your Review

Become a member of this online perfume community and you will be able to add your own reviews.

New Perfumes

Lady Rebel Diamond EditionMango
Lady Rebel Diamond Edition

BaronessLui Niche
Baroness

BaronLui Niche
Baron

Golden AriesBoadicea the Victorious
Golden Aries

Heat KissedBeyonce
Heat Kissed

Boss The ScentHugo Boss
Boss The Scent

Burberry Brit Sheer (2015)Burberry
Burberry Brit Sheer (2015)

Phyllis FraichePull and Bear
Phyllis Fraiche

Lolita Lempicka Au Masculin Eau de Parfum IntenseLolita Lempicka
Lolita Lempicka Au Masculin Eau de Parfum Intense

Knot Eau FloraleBottega Veneta
Knot Eau Florale

Black Opium Eau de ToiletteYves Saint Laurent
Black Opium Eau de Toilette

Acqua di Colonia CinquantaSanta Maria Novella
Acqua di Colonia Cinquanta

Arz el-rabParfums Berdoues
Arz el-rab

Oud el SahraaParfums Berdoues
Oud el Sahraa

Assam of IndiaParfums Berdoues
Assam of India

Somei YoshinoParfums Berdoues
Somei Yoshino

Selva do BrasilParfums Berdoues
Selva do Brasil

Scorza di SiciliaParfums Berdoues
Scorza di Sicilia

Cosmic BloomBronnley
Cosmic Bloom

Exotic EmbersBronnley
Exotic Embers

Crimson CloudBronnley
Crimson Cloud

Azure BlissBronnley
Azure Bliss

Wild GreenBronnley
Wild Green

Savage FlowerBronnley
Savage Flower

Lady EmblemMontblanc
Lady Emblem

Colonia ClubAcqua di Parma
Colonia Club

Russell WestbrookByredo
Russell Westbrook

Cool Water Tender Sea RoseDavidoff
Cool Water Tender Sea Rose

Life is Now for HimMexx
Life is Now for Him

Life is Now for HerMexx
Life is Now for Her

Popular brands and perfumes: