Faith Hill Parfums The Debut Fragrance - Chat Live With Faith Hill

In October 2009, Coty Inc. and Five-time Grammy Award winner Faith Hill will unveil her debut fragrance.

“Fragrances not only stimulate our sense of smell,” said Faith. “But they can stimulate our memory, our emotions and can provide us with a feeling of confidence and beauty. I hope that we’ve created a scent that can do that, not to mention one that looks beautiful on your vanity.”

“Faith Hill is an iconic beauty and radiates warmth and confidence,” said Steve Mormoris, Senior Vice President, Global Marketing. “Faith is an inspiration to women of all ages as her story is a true depiction of the American Dream. We are thrilled to be partnering with this dynamic artist on the creation of her first fragrance and look forward to building the Faith Hill brand portfolio.”

THE PACKAGING

A design worthy of gracing any woman’s vanity, the elegant bottle is vintage-inspired with a modern twist. The bold yet feminine-shaped flacon and cap evoke luxury, while the delicate, black grosgrain ribbon tied around the collar makes a timeless statement. The soft champagne with peach undertone colored juice adds a touch of romance.

The carton echoes the refined femininity of the bottle within. Designed in the same warm, romantic hues, the carton is fashioned out of textured linen and finished with a complementary black grosgrain ribbon.

Designer: Lutz Herrmann

THE ADVERTISING

Shot by renowned fashion photographer Michael Thompson, the advertising campaign captures Faith Hill in a quiet moment of reflection. A successful woman of strength, glamour and warmth, Faith Hill believes in herself and inspires other women to believe in themselves too.

Photographer: Michael Thompson

Advertising Agency: Laird + Partners

THE COLLECTION

Eau de Toilette 0.5oz/15ml $18.00*
Eau de Toilette 1.0oz/30ml $24.50*
Eau de Toilette 1.7oz/50ml $31.50*

* All prices noted are Suggested Retail Price

CHAT LIVE WITH FAITH HILL

Beginning Wednesday, December 9th at 10am EST, five-time Grammy Award winner Faith Hill will be appearing LIVE on www.faithhill.com/fragrances, the interactive website for her debut fragrance, Faith Hill Parfums.

Since the October launch of Faith Hill Parfums, the website has featured a weekly online TV show with Faith and friends discussing a different topic related to “the beauty of being a woman.” Throughout season 1, consumers submitted questions or topics related to the fragrance concept that they wanted Faith to discuss live on her website.

After a great season 1 with thousands of people joining the conversation on “the beauty of being a woman”, Faith has picked her favorite 6 topics to discuss LIVE on webcam. Faith will be broadcast live each week, beginning Wednesday, December 9th at 10am EST for the first discussion.

Then tune in on:

Wednesday, Jan 13th at 1pm EST
Wednesday, Jan 20th at 1pm EST
Wednesday, Jan 27th at 1pm EST
Wednesday, Feb 3rd at 1pm EST

Faith will be discussing the following topics which were suggested by the winners of Season 1.

• How can we influence our daughters about beauty & self-confidence?
• How has your perception of beauty changed as you've gotten older?
• I think a woman shines with beauty when she shares a laugh with close friends. What do you and your girlfriends do for fun when you're together?
• What are some of your family traditions, ones you grew up with and ones you've started or continued with your family?
• In what ways have you become like your mother?

Visit FaithHill.com/fragrances and click “Join the Conversation” to chat LIVE with Faith on the dates and times listed above. Users can type in their comments and questions and Faith will be answering as she is live on webcam. All you have to do is register for a username and begin chatting.

Also, tune in on Wednesday, Dec 16th at 1pm EST for a special holiday message from Faith.