New Fragrances

Ferrari Uomo

03/26/09 06:57:09

Ferrari is presenting a new fragrance for men, which is a blend of beauty, passion, technology and innovation. Prestige which Ferrari presents in the world of fast sports cars connects the best performance, modern and attractive design and quality which are certainly reflected on the price.

Men are in 2009 offered the fragrance which represents everything that makes Ferrari stand out: style, quality and exclusiveness. Rich and intense harmony of accentuated aromas pictures this fragrance as unique and unusual from the very beginning. Ferrari Uomo opens with Sicilian lemon and Calabrian bergamot, which open the composition in a luminous and joyful way. Elegance is introduced with juniper berries combined with citruses to represent Mediterranean aromas. A heart incorporates leather, which contributes to masculine and animalistic impact. A clear accord of leather is joined by nutmeg and woody notes. Base is strong and gentle at the same time. It includes labdanum, tonka and deep, dark patchouli. The fragrance was created by Alberto Morillas.

Design of the flacon combines classical shapes and details designed on sports cars, characteristic for precious materials, shiny metal and characteristic shape. The flacon is transparent, made of glass, with a stopper crowned with luxurious logo of the brand. Creator of the flacon is Thierry de Baschmakoff.

Advertisement of the new fragrance Ferrari Uomo shows prestigious lifestyle, Ferrari car, 30 years old man , who is charismatic, passionate, nonchalant and attractive. Landscape suggests Mediterranean aromas of the coast. Photographer of the commercial is Robert Wyatt.

Perfume Ferrari Uomo arrives on the market from April 2009. Assortment encompasses 30, 50 and 100ml EDT, along with an accompanying program: 100 ml after shave gel, 100 ml after shave 100ml, 75ml deodorant and 250 ml shower gel.

Photo credit: Split-Croatia

Author: Sandrina (sandrina_bambina)
Fragrantica Member

zoka

Heh, those press releases have to stand out test of time... one that fragrance is available for test first reviews at fragrantica will show up and we will see what it is.

For example, "1 million paco rabanne" Fragrantica perfume page was #1 since pre-launch and it was getting several hundreds of visits per day and still tens of visitors every day read your reviews. It is more influenced place. Among those visitors who searched for 1 Million were journalists, people from retail world... and many consumers who were influenced by you much more then by marketing agencies.

Brands will have to change their approach to consumers. Old fashioned media loses its power and direct communication among users and Internet enables spreading real information that you trust much more then sweet quotes written by professional copywriters.

Mar
27
2009

junior halston

"Rich and intense harmony of accentuated aromas pictures this fragrance as unique and unusual from the very beginning"

Those fragrance notes don't sound unique and unusual to me...kinda like have been done before....

Mar
26
2009