FiFi Awards 2009 - Winners!

Winners of this years's perfume Oscar, FiFi Award, were proclaimed on May 27th 2009 in Dowtown Armory, New York, where ceremony of awarding this prestigious prizes took place.

Hall Of Fame award goes to  Marc Jacobs, and Fragrance Hall Of Fame to perfumes Davidoff Cool Water for Men and Elizabeth Taylor White Diamonds.

Women's Luxe:
Harajuku Lovers Fragrances

Men's Luxe:
Sean John I am King

Women's Popular Appeal:
American Beauty Beloved

Men's Popular Appeal:
Tim McGraw - McGraw

Unique Boutique:
Tom Ford Private Blend Champacka Absolute

Women's Noveau Niche:
Chloe Eau de Parfum

Men's Noveau Niche:
Burberry The Beat for Men

Best Packaging Women's Popular Appeal:
Avon Bond Girl 007

Best Packaging Men's Popular Appeal:
Tim McGraw

Best Packaging Women's Prestige:
Harajuku Lovers i JPG-Ma Dame

Best Packaging Men's Prestige:
9IX Rocawear

Best Bath & Body Line:
Thierry Mugler Angel

Media Women:
Estee Lauder Sensuous

Media Men:
Juicy Couture Dirty English

Women's Private Label:
Victorias Secret Sexy Little Things Noir

Celebrity of the Year:
Paris Hilton.

Retrospective: FiFi Awards Finalists 2009

Sources and photos: fifiawards(twitter), fifiawards(twitpic)

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Article comments:

Miss_Nightingale

Eyebrow raising...

06/10/09 08:38:14

sjanira

Ehh! Paris Hilton, Celebrity of the year!! please....

06/08/09 05:01:30

cbstarker

I haven't been at this long but I know better than to have much more than a grain-of-salt opinion of FIFI. One of my first (recent) experiences with fragrances was McGraw, and (yawn) it's neither of the awards it "earned."

05/30/09 20:19:05

sorbearmui

To my biggest suprise that Harajuku Lovers won this year's Fifi Award! I just can't believe it! There are so many high class fragrances out there and these cute little girls just didn't up to the class...I am very disappointed. In the year of 2008-09, there were so many nice fragrances in store. No way,no way,no way that Harajuku Lovers won! Were the judges infacted by H1N1,and their noses just couldn't smell?

05/30/09 07:52:38

totoromei

how did Harajuku win?!! The packaging was great but
the fragrance smells kind of cheap....That is wired.

05/30/09 00:59:05

Poisonivyprince

how did harajuku lovers line win? very weak fragrances. they all smell like sugar water. and tim mcgraw won 2 things? yay for celeb endorsment i guess.

05/29/09 06:13:25

trueperfumelover

i subscribe to the previous comments too.a real shameless mess.i can t believe that the fragrances above can be everyone s favourites!!! there were other reasons in order for these to be voted,related to business i suppose.what s got to do the section ''celebrity of the year'' with perfumes???

05/29/09 05:15:54

da_markos

it should be "fast perfume awards" :)(like fast food). We have here paris hilton and all those E! celebrities...

05/29/09 01:36:53

yzqrvpx

I agree with "pitbull friend" and have to wonder if these awards have sold themselves out to the big wheeler-dealers. I know there were two Jo Malone scents up for the FiFi, and I am sad to read that neither won the award. Sorry but most of these "award winning" fragrances are smelly messes; though I do enjoy Victoria's Secret Sexy Little Things Noir.

05/28/09 18:53:05

BluDreamer7806

I didn't know FiFi awards existed till a few years ago. I don't know how they voted for the perfumes/colognes. I think some of the scents are likeable and pleasant, but the best.......I don't agree. I happen to like a few of Harajuku Lovers, but as far as the awards go, I didn't find anything spectacular about the fragarnces deemed winners. Perhaps, the perfume/cologne winners were based on a variety of factors.

05/28/09 18:15:35

falovalo

Agree with pitbull friend and memechose whole heartedly. Probably chosen by wealthy business people who gain from the media attention (if there is any). Most of the perfumes chosen arn't any I, or, judging by reviews on some of said perfumes, anyone else would purchase.

05/28/09 11:40:57

pitbull friend

Wow, what strange awards. I can't imagine these being anybody's "bests," although some of them are certainly likeable. Why was there voting for "best celebrity?" I have to wonder who was voting in these.

05/28/09 09:48:12

memechose

INMHO a self congratulatory ceremony for the big 5 companies... doesn't have the integrity the european awards. so dissapointed with the winners.

05/28/09 09:38:38

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