
By: Sandra Raičević-Petrović
Amore 14 is a book by Federico Moccia published in 2008. A movie based on this book was filmed and it arrived in cinemas in October 2009, produced by Marco Belardi for Lotus Production. Creators of the house of Fiorucci were inspired by character of Carolina to present their perfumes, while creators of Debby designed make-up collection.
Amore 14 perfumes were designed in tune with cover page of Federico Moccia's book, in red and white colours. The feminine, intense and romantic fragrances arrive in two compositions in red and white flacons and have been available on the market since October 2009.

Red Fiorucci Amore 14 composition features fresh nuances of bergamot, exotic ylang ylang, jasmine, vanilla and cinnamon resting on a base of musk, amber and wood. White Fiorucci Amore 14 composition introduces peach zest, lemon, apple blossom and violet leaves in top notes. A heart blooms with freesia and peony, while a base includes musk, cedar and sandalwood.

Make-up collection created in cooperation with the house of Debby encompasses mascaras, eye shadows, nail polish, lip gloss... Colours are adapted to teenage girls and are available in two lines: Amore 14 Carolina and Amore 14 Alice.
Besides the products in their beauty department, Fiorucci and Federico Moccia are working on accessories, lingerie and clothes collection, which have been available on the market since August 2009.
The bottles are so simple, yet adorable. I like the notes listed in them. I want both of these! How sad is that?
"Perfume was inspired by a 14 year old girl and her emotions..."
Really now. This is what inspires someone to sit down and write a business plan for a line of products. Got it.
So Dear Future Business Leaders:
I am a woman in my late 30's. My emotions call for something well grounded (not fruity); long lasting (not fleeting); complex and multi-faceted (not predictable and poorly mixed); and interesing (not linear). Oh- my emotions also come with a nice bank account (and not an allowance).
Now let's see what we get...
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