New Fragrances

Flora by Gucci Eau de Parfum

12/10/09 02:59:18

By: Sandra Raičević-Petrović

This year's Flora by Gucci EDT has managed to intrigue with its composition, flacon and advertising campaign both fans of Gucci's fragrances and fans of floral fragrances which have a base with patchouli and sandalwood. Flora by Gucci is gentle, sophisticated and modern, created with an intention to leave a trace just like breeze which moves meadows with flowers on the photo. A combination of peony, rose and osmanthus, with sweet and fresh mandarins, leaves creamy, feminine trail in the air by creating pure, sweet and floral aura without raising too much dust.

The new edition, EDP, can be expected on the market at the beginning of 2010. This version was announced as more intense, deeper, seductive and richer. Notes of Flora by Gucci Eau de Parfum promise the same youthful and optimistic expression of the composition as it was offered by EDT. The difference lies in stronger concentration of the EDP edition. Flora by Gucci was envisaged and created by Frida Giannini who was inspired by Gucci floral pattern used first as a scarf for Grace, Princess of Monaco. Floral motive has been enchanting women with glamorous and feminine details for decades.

Flora by Gucci Eau de Parfum is characterized by fresh notes of agrums in the opening, combined with beautiful peony. A heart introduces balanced aromas of rose and osmanthus, while a base is created of patchouli and sandalwood. The more opulent, stronger and more powerful EDP has the same flacon as the original edition, but is decorated with gold details on a black bow ribbon, black cap and darker liquid. The fragrance arrives in January 2010.

After light dress worn by Abbey Lee in an advertising campaign for EDT, the new fragrance and its stronger scent demand for stronger colour. Dark, airy dress with floral motive decorates Abbey Lee and advertising campaign for the new EDP.