From Dusk till Velvet Hour - New Fragrance by Kate Moss

06/19/08 15:22:13

As Fragrantica announced new Kate Moss celebrity scent Velvet Hour by Kate Moss was presented in June 2008. and will be available at the market from September 2008. After Kate Moss first perfume Kate, the popular model, in cooperation with Coty, announced night life notes with her second perfume, which she enjoys herself.

Her part in design of bottle, perfume and name is also very important. Other ideas for the name of this perfume were Velvet Night and Enigma. Since Kate adores dusk and the hour of twilight, the perfume was named Velvet Hour.

Kate Moss imagined this perfume as the scent of night, very sensual, with accentuated patchouli, sandalwood and incense. In cooperation with perfumer Emilie Copperman notes of black pepper, freesia and cashmere incense were built into the perfume, which has a heart of patchouli and nutmeg. The base notes include sandalwood, amber, ebon wood and woody accords.

The campaign accompanying the perfume was created in cooperation with photographers Mert Alas and Marcus Piggott, who will show seductive Kate on blue sateen sheets in the commercial. TV campaign shows Kate getting ready by her luxurious dressing table, dressed in a blue gown. kate Moss Velvet Hour

When she gets up and tries to button her dress, a mysterious man enters the room... Kate passes him a bottle of her perfume, which he then sprinkles on her...This intimate scene is lit by candlelight.

The perfume Velvet Hour will be available in a blue bottle, as 15ml (17 Euros / $26.41), 30ml (29 Euros / $45.04) , 50ml ( 39 Euros / $60,58) and 100ml ( 49 Euros / $76,11) EDT.

Source: WWD