Givenchy Pi Neo – Luxurious Return to Future

07/15/08 09:03:08

As we have already announced in the article Matrix has you, the fragrance for men by the house of Givaudan inspired by the movie The Matrix is arriving to the market. This perfume was named after the main character of this cult futuristic trilogy – Neo. The perfume Pi Neo was created and dedicated to dynamic men turned to the future.

Pi Neo arrives in a glass bottle and by its design it reminds of the original Pi, with a difference that it is not shaped like a pyramid, but like a square, with sharp cut sides and the same top as its predecessor, but this time made of metal and coloured in silver.

Givenchy Pi Neo As for the composition, the olfactive director Francoise Dounche was in charge of this new futuristic composition. He designed this neo-explosive fragrance and combined natural ingredients for the first time: bergamot, mandarin, cedar, patchouli and vanilla with synthesis of three molecules (Toscanol, Safraleine and Cosmone), which makes a completely different base of the fragrance and contributes to a sensational composition. The result is quite special and can be compared with a new dimension created between time and space.

Toscanol was created by the house of Givaudan and invented to replace chavicol, and its intention is to contribute to intensity and longevity of the composition. It is stable in aromatic compositions where it prolongs strength and durability of aromas. It is very durable, stays as many as two days on the blotter, when you try the fragrance, and it s very useful for modification of lavender aromas and refreshing spicy aromas.

Safraleine is a product by the house of Givaudan, which contributes to unique, hot and twinkling effect and offers a new alternative for spicy combinations. Safraleine offers hot, powerful, tobacco and leather faces, but its complexity reveals spicy characteristics of natural saffron, enriched with floral rose aspects.

Cosmone introduces rich and intensive musk accords, which decorate the whole composition with elegant aromas. This biologically decomposive molecule increases volume of environment-friendly chemical components, and it was invented in the house of Givaudan.

The perfume Pi Neo will be available from September 2008, with an accompanying line of body care products. The perfume is advertised by Kelly Rippy, and the photographer is Solve Sundsbo.