New Fragrances Gold Jay Z by Rapper Jay Z

Gold Jay Z by Rapper Jay Z

11/05/13 09:00:09 (14 comments)

by: Elena Vosnaki


If you thought that only Beyonce with her smashing fragrance hit "Heat" ($400 million in revenue since its launch in 2010) has a business head over her luscious body you can think again. Her husband, rapper Jay Z, is just as business savvy, and to prove that beyond any doubt he is adding fragrance to his portfolio of ventures that include his fashion label Rocawar, his shareholding of the Brooklyn Nets basketball franchise and his company, Roc Nation Sports sports agents. A busy man, this new father of one! The couple together is worth a billion dollars according to the International Business Times, which makes them pop culture royalty.

"Gold Jay Z" is his first fragrance developed for men and composed with the help of Firmenich perfumer Ilias Ermenidis, but the company developing the brand is not the same one who develops the fragrance line for his wife, i.e. Coty. Maybe that's because the couple has the insight not to mix their affairs and because they have the business acumen to  source their brand in a way that it looks as if they're on a different path, while actually being on the same.


Licensed with Parlux, which also develops fragrances for celebrities like Rihanna and Jessica Simpson, "Gold Jay Z" will be released on November 20 exclusively at Barneys New York, with a highly focused on social media web campaign to be held on Friday, November 29, the American "Black Friday" day of sales, to capture the Christmas market. The US distribution channel will expand to encompass 2000 outlets, but no plans for a European launch have been announced as yet.
 

Elena Vosnaki

Elena Vosnaki is a historian and perfume writer from Greece and a Writer for Fragrantica. She is the founder and editor of Perfume Shrine, one of the most respected independent online publications on perfume containing fragrance reviews, industry interviews, essays on raw materials and perfume history, a winner in Fragrantica Blog Awards and a finalist in numerous blog awards contests.

Her writing was recognized at the Fifi Awards for Editorial Excellence in 2009 and she contributes to publications around the world.

 



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macverickendo
macverickendo

I seriously can't wait to try this one out. I just hope I wont be disappointed.

Nov
11
2013
jason s
jason s

asher.jessie

Just because you don't know the names of the companies that produce fragrances shouldn't be a strike against it. Do you know the names of the various companies that actually produce Polo, CK, Beiber? Probably not.
He's not a rapper, he's an aspirational figure and entrepreneur.
Maybe you shouldn't judge a fragrance by the attractiveness of the celebrity but instead by what they stand for and who they are as a person. You don't appear to be someone who should be criticizing other's looks.

Nov
08
2013
m1156943
m1156943

Jay z isn't going put anything out that's bad period.

Nov
07
2013
eric.cius
eric.cius

Maybe the fragrance will be able to spit better bars than jay z. Or, maybe it'll be overrated like him.

Nov
07
2013
NebraskaLovesScent
NebraskaLovesScent

Anyone else think the bottle kind of looks like a Creed? Just me? :-)

I've learned to never say never on celebrity scents. It's going to get at least a sniff or two from me.

Nov
05
2013
Ritarudna
Ritarudna

Can't wait to smell thiss!!

Nov
05
2013
zoka
zoka

Jey Z Gold... I was expecting Holy Grail but then it would have to be Jey Z ft. Justin Timberlake. By the way I like some of Jay Z tunes.

I got haters in the paper, photo shoots with paparazzi
-Jey Z

Nov
05
2013
NightWork
NightWork

Who cares if hes a rapper. Hes actually a really great guy and has been a maverick and leader in his industry. He's also been a huge advocate for many social and political issues like marriage equality etc. Lets not judge him. Let's just judge his fragrance.....before it all becomes like kim kardashians first fragrance again

Nov
05
2013
DaniellaCaramella
DaniellaCaramella

Oh get over it, people. It might actually smell nice. Don't let your preconceived biases get in the way of what might be a very nice fragrance.

Nov
05
2013
APassionateJourney
APassionateJourney

"I didn't know there was a difference between rapper and celebrity?"

There isn't

Nov
05
2013
jacobbonilla
jacobbonilla

Elena vosnaky why is there no note break down?? What's a fragrance article without a note break down.. This is gonna bomb bad. especially if Rocawear is attached to it. And the bottle is not attractive... No thanks!

Nov
05
2013
APassionateJourney
APassionateJourney

Why is Rapper fragrance strike 2? I'm sure you would be offended if someone turned their nose up at "celebrity" fragrance.

I can't wait to test it.

Nov
05
2013
Jomoves
Jomoves

If this was by Coty, I'd abandon all hope of anything exciting, but it is by Parlux so there is at least some hope for something new and different.

Parlux are responsible for Jessica Simpson's fragrances which have been widely copied and they did go out on a limb with Jessica's Fancy Nights, which most certainly was not in keeping with celebrity fragrance trends.

Nov
05
2013
asher.jessie
asher.jessie

Parlux? Strike one.
Rapper fragrance? Strike two.
Jay-Z's face anywhere near it? Strike three.

No thanks.

Nov
05
2013

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