
By: Sandra Raičević Petrović
Gucci complements its Gucci Guilty collection with a couple of new editions: women's fragrance Gucci Guilty Black Pour Femme and men’s edition Gucci Guilty Black Pour Homme. These new fragrances will arrive on market in 2013, as more challenging and daring compositions, with a touch of provocative seduction.

Creative Director Frida Giannini remarks: “These characters fascinate us as they have taken on a life of their own. We are eager to know about the next chapter in their story as it unfolds through Guilty Black.” The Guilty Black lovers bring out the most thrilling sides of each other: alone they are magnificent, together irrepressible. Fearless in their passion, they are brazen, shameless, unpredictable—ready for each and every explosive encounter. Their attraction is instinctive: they go where they sense danger and each other. Too much is never enough for our young hedonists, who drive each other to live life to the fullest. Again and again, they give in to pleasure and the excitement of breaking the rules. (press release by Gucci)

Gucci Guilty Black Pour Femme arrives in a glossy black bottle with glowing red glass, highlighting the bold character. The top notes bring a vibrant and dynamic blend of pink pepper and red fruit, which lead us to a fruity-floral heart woven of raspberries and peaches, enclosed by floral notes of lily and violet. The base supports the composition with its warm and tempting notes of patchouli and amber. The fragrance is available as of 30, 50 and 75 ml EDT, accompanied by a 200 ml body lotion and 200 ml shower gel.
GUCCI GUILTY BLACK POUR FEMME
pink pepper, red fruit
raspberry, peach, lily, violet
patchouli, amber

Men's fragrance Gucci Guilty Black Pour Homme is designed as a green-fougere. The combination of lacquered black body and dark green glass announces a whiff of mystery. The composition opens with green coriander and aromatic lavender, announcing the green floral heart made of orange blossom, neroli and intense green-aromatic notes. The base brings a potent woody blend of cedar and patchouli. The fragrance is available as 50 and 90 ml EDT, accompanied by 90ml aftershave and shower gel 150 ml.
The new fragrant couple Gucci Guilty Black will be accompanied by a video and print campaign. The promotional video was produced by Frank Miller and filmed at Cinecittà Studios in Italy. The faces of the campaign are femme fatale Evan Rachel Wood and Hollywood action hero Chris Evans.

Author: Sandra Raicevic Petrovic
(sandrina_bambina)
Fragrantica Executive Editor, Writer and Designer
e-mail: sandrina@fragrantica.com
Translation: Marina Milojević (Mary)
both of these are rubbish!! from the design to the advertising and especially the scent!! nothing great about these flankers at all!!
خلاق جادوئی وگناهکار در یک لحظه انسان را گرفتار می کند و میتوان برای دیگران نیز این اسلحه را که رایحه فریبنده آن استشمام کننده خود را جادو میکند .
I've seen the ads playing on T.V in the United States but the fragrances aren't on any department store websites. Anyone from the U.S see these anywhere?
La verdad es que no sé en donde miraron para asocias el logo con la batiseñal. Me parece que para algunos la fantasia vá mas allá de lo esperado. En cuanto a la fragancia, me parece muy fresca y sobria, por sobre todo en las notas de lavanda, flor de naranjo y Patchouli que aportan trazos dulces a la fragancia, El fondo amaderado, calido e intenso. Siento mucha curiosidad...
La silueta del frasco me hace acordar de LEGEND de Mont Blanc y creo que la conposicion huele algo similar.
Ugly bottles, I'd like to ask the designers what did they have in mind. I can't tell which one of the two looks worse, probably the green+black of the men's version wins...
Uh oh, those bottles don't look so good!
Thank God I'm not the only one who thought 'Batman'! I wonder how 'daring' these will actually be, considering they used that word to describe the original Guilty?
I think at this point it's pretty safe to assume it doesn't get any crappier than this.
Nice article, thank you.
(Chickenboo, glad to know I'm not the only one who saw the Bat Signal on the bottles. Had no idea what I was looking at at first)
It appears the Gucci logo has transformed into the Bat Signal. Courtesy of Frank Miller?
Thank you for the article, Ms. Petrovic.
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