New Fragrances Guerlain Aqua Allegoria Flora Nymphea

Guerlain Aqua Allegoria Flora Nymphea

01/25/10 04:51:15

By: Sandra Raičević-Petrović

In order to celebrate the fifth anniversary of the first edition of Guerlain Aqua Allegoria collection, a new fragrant fairy tale by the house of Guerlain was introduced - Aqua Allegoria Flora Nymphea. The fragrance was created in cooperation with perfumer Thierry Wasser and it can be expected on the market during 2010.

 

Guerlain presented over 20 versions of Aqua Allegoria with various themes inspired by citruses, flowers, herbs and spices in the last 10 years. Pleasant, beneficial and optimistic compositions of Aqua Allegoria relax all senses with their olfactive games and nuances. This collection was initialized by Jean-Paul Guerlain with a wish to illustrate poetry of natural notes and raw materials with a vivid watercolor of each composition.



The latest edition, Aqua Allegoria Flora Nymphea, is composed of three main ingredients – syringa flower, orange blossom and beneficial honey. Its outer carton is slightly changed when compared to previous versions. This is not all! In honour of the 10th anniversary Guerlain will also present an animated movie which will feature a nymph named Flora Nymphea who will tell the story of flowers and scents led by a bee, symbol of the brand. This movie was filmed in 3D production and it lasts 1 minute. The story of the movie is told by Olivia Ruiz. You will be able to see this movie on the Internet.



Editions of Guerlain Aqua Allegoria can be found in Fragrantica's fragrant encyclopedia - Guerlain.

Guerlain Aqua Allegoria will be available as 125 ml EDT in a redesigned flacon by creator Robert Granai. Its beautiful flacon captures characteristic decorations – honeycomb with a bee on its cap. Advertising campaign for Aqua Allegoria, besides flowers, fruit and herbs, features a feminine character – nymph from a fairy tale, decorated with pale pink floral petals. Face of this fragrance is Ana Selezneva, who became a nymph of Guerlain's Allegoria in photos made by Paolo Roversi.



Magic of this fairy-tale will be revealed on website www.aqua-allegoria.com in April 2010. Aqua Allegoria Flora Nymphea arrives on the market in March 2010 in amount of 125 ml EDT for 68 EUR. (aufeminin.com)

 

Author: Sandra Raičević Petrović (sandrina_bambina)
Fragrantica Editor, writer & designer

 

 

 

 

 



distortech
distortech

As usual, I am quivering in anticipation of the 2010 AA releases. This is no exception. Sounds very interesting.

I will buy this immediately.

Jan
25
2010
aktp-iciook
aktp-iciook

Thank you for your updates Sandra ^.^

To be honest, I am totally stunned by Guerlain impressive marketing scheme on perfume themes. It not only allows the flexible packaging and multitude of inspring notes but also serving as a showcase of its creativity and professionalism, IMHO.

I am looking forward to see the debut of that beautiful nymph and little story-telling bee :) I am very keen to watch this 3D promotional movie :)

Cheers,

Jan
25
2010

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