Guerlain Homme - For The Animal In You

09/15/08 14:25:05

As we have already announced, Guerlain has set up a jungle on asphalt in the middle of Paris at two locations. This unusual presentation took place in front of Parisian metro station Esplanade de la Defense on 11th and 12th September, while the second part of the presentation was shown in front of Palais de Garnier showing the Amazon rain forest, illustrating the nature and breathing with it, while enjoying the power of aromas and freedom of movement in the very heart of French capital.

Palm trees, bamboo, fennel and other lush, exotic greenery of the Amazon were stretching on an area of 150 ml2 in front of the opera in honour of the new edition for men, Guerlain Homme! This flora unusual for the center of Paris is populated with fauna which was shown on big screen. More than 200 thousand visitors were interested in this unusual and very innovative marketing move and enjoyed wonderful aromas of the new perfume, as well as wilderness of the Amazon in the center of their town at least for a few moments.

The perfume Guerlain Homme is the latest miracle by the house of Guerlain, which was released in August 2008. It is attractive and modern, extremely elegant and powerful and contains mojito, lime, mint, fresh floral bouquet, bergamot, green accords with a woody note of cedar and vetiver.

Mojito is one of key aromas, tasty cocktail which is traditionally made of 5 ingredients: white rum, sugar cane juice, lime, mint leaves and fizzy water. This is a combination of freshness and sweetness, explosive and sparkling citruses, with refreshing aromas of mint and potent rush of rum – a perfect mixture very popular during summer period. Homeland of this intoxicating refreshment is Cuba and it is a big hit of the new Guerlain edition, modern interpretation excellently combined with woody accords of the composition.

Olfactive characteristics of the new Guerlain Homme perfume are based on dualistic concept and balance of the humane and the animalistic. That can clearly be seen on design of the bottle made of transparent glass part and metal shell, created by one of the most famous designers of cars - Pininfarina, who was in charge of some attractive and modern models of Ferarri, Maserati, Jaguar, Ford, Volvo and other cars as well as car prototypes for the future, bolides and powerboats (Official website: Pininfarina).

As for design, legendary designer Pininfarina says that design is his life and that he always strives to create something completely new and unusual. Design is what you remember and what gives the final touch to each shape. This is the first time that Pininfarina has created a perfume bottle.

Notes of this fragrance introduce a meticulous harmony of fresh ingredients with aromatic and woody nuances. This edition is a real presenter of traditionalism of the house which follows modern age, new shapes and dimension of modern times, in a complete and dedicated union with nature and with signature of the house. Perfumer is Thierry Wasser ( exclusive perfumer of the house since June 2008 – read the news: Thierry Wasser - Exclusive Perfumer for the House of Guerlain) with support and in a very successful cooperation with Sylvaine Delacourte – creative director and one of key personalities in today's Guerlain.

Guerlain Homme is available as 30ml, 50ml and 80ml EDT. Besides EDT, accompanying products have been presented: 75ml stick deodorant, 150ml spray deodorant, 150ml shower gel and 100ml after shave.

Advertising campaign was run by Jean-Paul Goude, and male model Renne Castrucci is the face of Guerlain Homme edition.

That is not all! To gain the full experience of this edition, you can explore the special website dedicated to Guerlain Homme perfume with a complete story on the new perfume, an interview with Pininfarina, interview with Thierry Wasser, who speaks about the fragrance itself, with a fantastic video, photos from photo shoot and other interesting details, all accompanied with great design for complete enjoyment.

Well done, Guerlain!