Heat Rush by Beyonce

Famous singer Beyonce is launching a new fragrance named Heat Rush, as a successor to the last year's edition Heat. Her first fragrance was a great success and thrilled Beyonce's fans. In February 2011, just a year after Heat, the new perfume is arriving on the market.

Heat Rush is another edition to be created in collaboration with Coty Beauty. Perfumer who worked on the new fragrance is Honorine Blanc of Firmenich. The new version of Heat is envisaged to be the perfect companion to Heat, since Heat is ideal for night while Heat Rush will be great for daily walks and meetings.

The focus does not lie on sexy notes but on elegance this time. Beyonce herself pays a lot of attention on creation of her perfumes and approaches them like writing a song. She hopes that women of all generations will find themselves in aromas of this fragrance, since it is young, fresh and less-serious scent.

Opening notes of Heat Rush start the composition with passion fruit sorbet, blood orange and Brazilian cherry. Its heart blooms with yellow tiger orchid, mango blossom and orange hibiscus, while a warm base closes with teak wood, honey amber and Rio sunset musk.

The fragrance is poured in an orange, glass flacon shaped as the original edition. Heat Rush hits the shelves in various sizes, as 15, 30, 50 and 100 ml.

Its accompanying collection includes shimmering body cream and shower gel.

Source: WWD