Hugo Boss Hugo Element - Urban Jonathan Rhys Meyers

The house of Hugo Boss will introduce their new fragrance named Hugo Elementin February 2009. The face of this fragrance is Jonathan Rhys Meyers, popular Irish film and TV actor, known for his role of King Henry the 7th in TV drama The Tudors.

Jonathan Rhys Meyers was born on July 27th 1977 (Dublin, Ireland) and is son to Geraldine Meyers and musician John O'Keeffe. Besides his acting career, he also worked as a model for Versace, Hugo Boss (face of perfume Hugo by Hugo Boss since 2006), Club Monaco... 

The new fragrance, Hugo Element, aims at urban man who lives in harmony with his time. As photographer of the campaign, Stephen Ruiz, says Jonathan Meyers is an excellent choice to present the new fragrance and fits perfectly in its concept. (elle.fr )