New Fragrances Hugo Boss Hugo Iced

Hugo Boss Hugo Iced

01/09/17 12:58:44 (One comment)

by: Sandra Raicevic Petrovic

HUGO BOSS HUGO ICED


At the beginning of 2017, Hugo Boss launches the new edition of the Hugo line, characteristic for its woody-aromatic notes as well as a wave of icy cold freshness and energy. HUGO ICED is aimed at the young, urban and modern man – as announced by the house of Hugo Boss.
 

HUGO BOSS HUGO FRAGRANCE


The original Hugo edition, which became one of the pillars of the Hugo Boss collection, was launched in 1995. Its successors followed the aromatic style of the first fragrance while differing in other aspects from the original. Limited flacons with the original composition and special illustrations on the bottle and box were also launched.

The fragrances that stand out among all versions of the line are Hugo Just DifferentHugo Spray, and Hugo Red, as well as the 2016 edition Hugo Extreme. Each of the above mentioned editions brings an aromatic blend interpreted in a way to win over fans of the original edition again, but at the same time bringing the concept closer to a new, younger audience.
 

HUGO ICED is aimed at millennials with the message #YourTimeIsNow

HUGO BOSS HUGO ICED

The composition of the new "iced" Hugo unites notes of frozen mint, wild tea, bitter orange, juniper and vetiver, blended to leave the impression of icy freshness with calming and elegant woody undertones.

HUGO ICED

edition 2017

notes:
frozen mint, wild tea, bitter orange, juniper, vetiver

The icy freshness of the Hugo Iced composition is reflected in the design of the flacon; the shape of the bottle remains unchanged but this time the color is a metallic silver - it repeats the characteristic water-bottle in a new metallic style. The fragrance has been available on the market since January 2017, as a 75 ml Eau de Toilette priced at 45 EUR, as well as a 125 ml Eau de Toilette for 63 EUR.

 

Sandra Raicevic Petrovic


Author:
Sandra Raičević Petrović


Fragrantica Executive Editor, Writer and Designer

sandrina@fragrantica.com

 

Translation: Ina_Mo

 



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moawiya.alanazi
moawiya.alanazi

wild tea, interesting. GET ICED NI**A!

Jan
09
2017

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