I am King - Sean John Combs

08/08/08 14:19:23

The new fragrance by Sean John was presented. It was named egocentrically I am King– as a statement for all men, who care about themselves, respect their own attitudes and believe in themselves, and view themselves as kings, by that. The perfume arrives on the market in December, exclusively at Macy's, but it will be available worldwide from February 2009.

Sean John Combs explains his attitude about the name of the fragrance, that it is a matter of positive affirmations. If somebody says that he will not make it and that he is a loser, then that is exactly what will happen. In the case we say we are kings or queens, we will have success. This statement has nothing to do with arrogance. I am King – is not a statement about me personally, but a motto of all men who will buy this fragrance - says Combs.

The perfume I Am King was created in cooperation with Estee Lauder Cosmetics Karyn Khoury and Trudi Loren of International Flavours and Fragrances -IFF, and with Sean John's involvement, of course.

The perfume opens with aromas of tangerine juice, orange, cranberry and Imperial French berry note. The heart incorporates accords of Kir Royal cocktail; cremee de cassis, premium champagne and cooling Mediterranean aquatic notes. The base notes introduce scents of key lime pie, lemon cream, rich labdanum extract, cedar, vetiver, white moss, sandalwood essence and clean powdery undertones.

The perfume I Am King is available in two amounts, as 50 ml (1.7 oz) and 100 ml (3.4) EDT, with 100ml (3.4) after shave balsam, 200ml (6.8) bath and 75ml (2.6 oz) deodorant.

Commercials and advertising posters were done in James Bond style, with top models Bar Rafaeli and Ana Paula, on French Riviera, on yachts, in Monte Carlo casino... Creative director of the commercial video is Combs, while photographer Anders Overgaard was in charge of print campaign.