Art Books Events

IFF-LMR Natural Division from Grass at Elements

01/26/12 12:09:11

By: Elena Knezhevich

Element Showcase is pleased to announce a sponsorship agreement with IFF, one of the world's leading creators and manufacturers of flavors and fragrances. As sponsor, IFF will promote their IFF-LMR Natural division, which is based in Grasse. A stand will be available on site, wherein Elements visitors can experience some of the precious raw materials first hand.

"We see this as a very natural fit," said Elements Showcase co-founder Frederick Bouchardy. "Elements is growing quickly, and we are keen to partner with the best of the best in fragrance design. IFF-LMR Naturals represents exactly that, and we have ambitious goals for this partnership moving forward."

"We are delighted to partner with Elements Showcase for their January show as they continue to expand the arena for niche brands to express themselves," said Christophe de Villeplee, Vice President of Fine Fragrance and Beauty Care Worldwide.

The third installment next week (Janary 30 and 31, 2012) features a dynamic calendar of events, including two educational forums and the "Indie" FiFi Award reception. Experiences also include a Martial Vivot barbershop with Caron Paris, Lost Weekend NYC pop-up with exclusive limited edition Blue Bottle for Elements blend, and more.

Please see the list of exhibitors and 2012 FiFi indie Award Nominees

THE ELEMENTS SHOWCASE

500 West 36th Street NYC
January 30-31, 2012
9am-7pm

Please visit the official ELEMENTS website

Source: Elements Press Release

Author: Elena Knezevic (jeca)
Fragrantica Member